
Vol.16: Rachel Greenspan: Fake Authenticity, Meme Fatigue + Reply Guys

A 2023 Look-back: the internet dies, etc.
culture.ghost.io“It seems like Gen Z is getting really tired of presentation culture, as you might call it,” Zeke, a 21-year-old biologist and frequent Discord chatter, told me. “The idea that everything you do has to be a representation of your personal identity.”
The Atlantic • The Personal Brand Is Dead
I’ve noticed it with the memeification of Brat , a trend Charli xcx and her team leaned into, which to some extent diluted the more serious themes of motherhood, ageing and grief on her album.
Halima Jibril • Ethel Cain says we are in an irony epidemic – is she right?
No wonder Eisenberg saying those words has become a viral meme, circulating on the same platforms where we are all competing for uniqueness, authenticity, and, for some, proof that in these unreal times we’re still really us.