We’d all like to think that, wouldn’t we? The trouble is, there are just so damn many of us out there trying to be unique at the same time, using the same preprogrammed tools, writing in the same fonts, answering the same prompts. No wonder Eisenberg saying those words has become a viral meme, circulating on the same platforms where we are all comp

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Authenticity has expanded to the point that people don’t even believe in it anymore. And why should we?

A Generation-Z-focused trend report I read last year clumsily posed that “the concept of authenticity is increasingly deemed inauthentic.” It goes further than that. What we are witnessing is the disappearance of authenticity as a cultural need a... See more