“The choices made by designers have a significant effect on the world. Yet so much of the discourse on design focuses on aesthetics rather than ethics. […] How do you make room for humanity, with all its wondrous variations, in a society increasingly driven by metrics, algorithms, and profit? How can ecologically responsible designers consider a

To avoid impulsively “just shipping it,” he introduces deliberate friction through cooldown periods when reviewing designs or providing feedback. This intentional pause allows ideas to mature, fostering more thoughtful and meaningful responses.