one of the deepest human desires is to belong. And this ancient preference exerts a powerful influence on our modern behavior.

Nothing sustains motivation better than belonging to the tribe. It transforms a personal quest into a shared one. Previously, you were on your own. Your identity was singular. You are a reader. You are a musician. You are an athlete. When you join a book club or a band or a cycling group, your identity becomes linked to those around you. Growth and

There are three layers of behavior change: a change in your outcomes, a change in your processes, or a change in your identity.