thredUP

Upcycling is clearly gaining momentum. In 2019, Future Market Insights estimated the upcycled food industry was worth more than $46 billion, with a predicted 5% compound annual growth rate. A study from the food product consultancy Mattson said that more than half of consumers want to buy more upcycled foods. And a 2017 study from Drexel University... See more

* Gross Margin: Gross margins went from negative to >70% as the company realized what people wanted to do was clean out their closet, not get rich selling used clothes.

7 out of  a16z ’s latest Marketplace 100 are resale marketplaces.  2 of these 7 are in the top 10 (GOAT, StockX).  Since last year, 3 resale marketplaces “graduated” via IPO or acquisition (Depop, 1stDibs, Tradesy).

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous.&n... See more