20 Years Ago, Steve Jobs Said 1 Thing Separates Living an Exceptional Life From an Average One
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20 Years Ago, Steve Jobs Said 1 Thing Separates Living an Exceptional Life From an Average One
Suzuki’s Zen Mind, Beginner’s Mind
Stand Out By Saying What You Stand For
7 min. read
May 16, 2025
I want to pass on a timeless branding principle that freelancers can and should leverage, and to introduce it, I’ve pulled two excerpts from a certain internal meeting in 1997.
Please don’t write me off for citing the single most cliche person and company imaginable (Steve Jobs and Apple).
... See moreBIG IDEAS 1. Go small. Don’t focus on being busy; focus on being productive. Allow what matters most to drive your day. 2. Go extreme. Once you’ve figured out what actually matters, keep asking what matters most until there is only one thing left. That core activity goes at the top of your success list. 3. Say no. Whether you say “later” or “never,
... See moreIt’s worth remembering these wise words from Steve Jobs when he was asked to address the graduating class at Stanford: