Sari Azout • Why You Need a Project, a Phrase I Will 100% Use, and a Great List of the Best People in PR

Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible (this reframe — from Holly Herndon, was a big unlock for me).

Imagine starting every project with the clay of humanity's accumulated knowledge at your fingertips, waiting for you to mold it to your liking?

AI is powerful but taste-blind. I... See more

The more AI can execute, the more your eye for what's interesting – your ability to discern and curate what matters and why – becomes everything.

But if you don’t have a home for the references, quotes, notes, and highlights that moved you—what are you giving AI to work with?

All that is to say: A curated personal knowledge base has never mattered mo

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Because when you curate, you notice.

You pay attention.

You search, you question, you explore.

You read books differently.

You listen differently in conversations.

You live more curiously.

You pay attention to what you pay attention to.

You uncover connections you couldn’t see before.

You become a scientist, not of the natural world but of whatever world y... See more

Second, by not letting algorithms decide what deserves your attention. If you want to feel creatively and intellectually alive, stop mindlessly consuming the internet and start mindfully curating it. You need a space away from social media's compulsive rhythm, where your ideas can grow at their own pace.

Curate to create, there’s no other way

There’s no creation without inspiration.

Every creator throughout history has morphed his interpretation of the world through their chosen medium. Whether that’s painting, writing, music or photography is irrelevant.

First and foremost, creators are curators .

They take it all in and reinterpret it in their own ... See more