why you need a project, a phrase I will 100% use, and a great list of the best people in PR

What we are trying to do influences what becomes salient to us. If you are looking for a friend in a crowd, faces become salient to you, faces that would have otherwise passed you by. If you are making videos, you will notice patterns in the videos you watch. If you’re not, you can watch a thousand videos and have them pass through your head clean

It is when you begin expressing your ideas and turning your knowledge into action that life really begins to change. You’ll read differently, becoming more focused on the parts most relevant to the argument you’re building. You’ll ask sharper questions, no longer satisfied with vague explanations or leaps in logic. You’ll naturally seek venues to

Great creative minds] think like artists but work like accountants.”