#124 Design Symbols
Signs and symbols are easily transformed to mean good or evil depending on how they are sanctioned and applied over time—and who accepts said usage.
Steven Heller • Design Literacy: Understanding Graphic Design
Often, the best corporate logos echo ancient symbols. Apple’s logo, for instance, evokes the first act of rebellion in the Garden of Eden, a powerful distillation of the brand’s iconoclastic identity.
Carol S. Pearson • The Hero and the Outlaw
Circles : Circles represent unity, wholeness and continuity.
Squares: Squares symbolize stability, order and structure.
Triangles: Triangles denote power, direction and energy.
Rectangles: Rectangles represent dependability, efficiency and practicality.
Curved lines: Curved lines suggest fluidity, flexibility and creativity.
Spirals: Spirals repres... See more
Squares: Squares symbolize stability, order and structure.
Triangles: Triangles denote power, direction and energy.
Rectangles: Rectangles represent dependability, efficiency and practicality.
Curved lines: Curved lines suggest fluidity, flexibility and creativity.
Spirals: Spirals repres... See more
Kylie Goldstein • The Psychology of Logo Design: The Impact of Colors, Shapes and Fonts
explain to them what traditional means to you and why that decision is important for their logo.