10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less

This is “freedom to”—which is where you take full ownership over your life.16

When you’re trying to solve highly complex and particular problems, you’ll need a specialist, not a generalist, to solve your problem.

working when you’ve completed your three important tasks. Don’t work longer than is necessary. Productive and busy are opposites. Be in the gain, not the gap.

The more you go 10x, the more recovery and large blocks of open time for novelty, relaxation, fun, and connection are essential.

“What kind of value would I need to provide wherein it would be a total no-brainer and extreme bargain to the right person to pay me $15 million to write a book for/with them?”

Here’s the key question I’d have to ask myself to take my Dream Check seriously: “What kind of value would I need to provide wherein it would be a total no-brainer and extreme bargain to the right person to pay me $15 million to write a book for/with them?” Just being honest about myself. If I were to legitimately be paid $15 million to write a boo

The scariest and most courageous thing you’ll ever do is to be yourself.

The most fundamental qualitative change is internal, your vision and identity. By changing these, everything else you’re doing simultaneously changes as well. You take your internal and emotional evolution and externalize that in the form of refined standards and results.

2x is working in the business. 10x is working on yourself and working on the business.