10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
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10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
despite the fact that all people are driven by their goals, and that we all form a level of proficiency in whatever we focus on, the counterintuitive truth is that massive ambitions are easier than average goals.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
The most fundamental qualitative change is internal, your vision and identity. By changing these, everything else you’re doing simultaneously changes as well. You take your internal and emotional evolution and externalize that in the form of refined standards and results.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
making their service even more unique and valuable. 10x simplifies. 2x keeps things complex and muddled. When you make 10x your target,
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
What is your 20 percent that if you went all-in on, you’d become 10x more valuable and impactful? What are the few things you do and the few people you work with that produce most of your success and excitement? What is your 80 percent that is keeping you grinding away, and ultimately a distraction for your biggest future jumps?
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Loss aversion primarily manifests itself in three specific forms—1) continuing to invest in something unprofitable simply because you’ve already invested in it (i.e., sunk cost bias),7,8 2) overvaluing something you own, believe, or have created simply because it’s yours (i.e., endowment effect),9,10,11 and 3) continuing to do something you’ve
... See moreDan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
This next concept is one Dan calls Always Be the Buyer.24 There is a fundamental and crucial distinction between what Dan calls a “Buyer” or a “Seller.” Being the Buyer means you have clear standards for yourself, and you know what you want. The opposite is being a Seller, where you’re desperate to be in a particular situation because you think you
... See moreDan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Practicing a gain mindset is very simple. At the end of each day, you could write down three “wins” you had that day.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
Your Unique Ability is where you have superior skills, where you’re completely intrinsically motivated and thus energized and engaged, and it’s also where you see never-ending possibility for improvement.
Dan Sullivan • 10x Is Easier Than 2x: How World-Class Entrepreneurs Achieve More by Doing Less
You know a relationship is transformational when neither party feels they are losing, and neither party feels they are getting the “upper hand” in the deal.