While in the gain, you have ideals as well as clear and specific goals you’re stretching toward—even 10x goals. But you’re not measuring yourself against those ideals or even against your goals. Instead, you’re only measuring yourself backward against where and who you were before.

Wanting requires no justification.

Committing to 10x and transforming yourself frees you.

Going 10x is the simplification of your focus down to the core essential. Then you remove everything else.

“The only way to make your present better,” said Dan Sullivan, “is by making your future bigger.”

“Nothing happens until after you commit.”

“If we didn’t have ambition—some big goal we are after—how would we know what little things, what distractions, to say no to?”

No one else is competing with you. You’re in your own world of creativity and innovation. For you, because you’re continually pushing your boundaries, it’s intense and hard, but it’s also extremely liberating. To not be free is much harder than being free.

Going for 10x requires letting go of 80 percent of your current life and focus and going all-in on the crucial 20 percent that’s relevant and high-impact.