There are two core types of freedom: Freedom from—which is externally escaping from what you don’t want, and is avoidance-motivated. Freedom to—which is internally committing to and courageously choosing what you most want, and is approach-motivated.7

When you’re trying to solve highly complex and particular problems, you’ll need a specialist, not a generalist, to solve your problem.

Your life’s objective is to develop mastery in and fully express your Unique Ability. There’s nothing more important to master. There’s nothing more important to dedicate yourself to. It’s your work. Your life’s work, and if you don’t do it, no one else will.

Put simply, your identity as a person is what you’re most committed to. It’s the story about yourself you’re committed to, and it’s the personal standards you’re most committed to. A standard is a level of quality and norm you set for yourself. When something is truly a standard, it’s a commitment.

“The only way to make your present better,” said Dan Sullivan, “is by making your future bigger.”

First, you define your Dream Check. This Dream Check should be ballpark 10x what you’ve been paid to this point for a Unique Ability project. This is a massive, even absurd, amount of money to be paid for something that would ultimately be extreme play and transformational for you to do. Then you ask yourself these two questions: What specific valu

By putting my kids in the gap, not only do I devalue them, but I teach them to devalue themselves. I teach them that their success and happiness are an unreachable ideal, which they can forever pursue but will never indeed realize.

Holding on to the 80 percent is embracing a 2x identity wherein you avoid major changes and maintain your status quo. To go 10x again and again, Chad shed the identity that got him here for the identity that would get him there.

“The only way to make your present better,” said Dan Sullivan, “is by making your future bigger.” Chunking-up the goal to its next quantum level up and making it 10x bigger forces you to find different pathways to get where you want to go. You ask different questions to different people.