We’d packaged each T-shirt in a clear vinyl bag the way Bape did. I always loved that part of the customer experience, as if each piece held artistic value and needed protection from the elements. On the front, we’d screen printed our web address, thehundreds.com. I wanted the customers to understand that they weren’t just buying a T-shirt. Like in... See more

The Hundreds, however, is powered by culture and community. We like to say, “People over Product.”