C-Tail Logo Tee

Nik Sharma, an investor in brands such as Last Crumb and Maude, has even set up his own NFT project, Bodega Cats, where token holders can get access to industry briefings, meetups with Sharma himself, and tip-offs about brands looking for investment — as well as mystery boxes stuffed with products from these brands, of course.

We’d packaged each T-shirt in a clear vinyl bag the way Bape did. I always loved that part of the customer experience, as if each piece held artistic value and needed protection from the elements. On the front, we’d screen printed our web address, thehundreds.com. I wanted the customers to understand that they weren’t just buying a T-shirt. Like in... See more