$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

value x avg number of purchases), then my business will cap at $10,000/mo (10 x $1,000). 10 New Clients/mo x $1000 Lifetime Value = $10,000/mo max revenue.

The next step is thinking about all the things you could do to solve each of these problems you’ve identified. This is the most important step in this process. This is what you are going to deliver. This is what you are going to do or provide in exchange for money. For the purposes of keeping creativity high (divergent thinking), think about anythi

will increase their status, and you will have your prospects drooling.

“Make people an offer so good they would feel stupid saying no.”

If our potential customers are all gathered together somewhere, then we can market to them. If searching them out, however, is like finding needles in a haystack, then it can be very difficult to get your offer in front of any potentially interested eyes.

You must stick with whatever you pick long enough to have trial and error. You will fail. In fact, you will fail until you succeed.

• Life hack: if you introduce something valuable to someone, they associate that value

If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

When talking to business owners about their model, I tell them to create cash flow by over-delivering like crazy at first. Then use the cash flow to fix your operations and make your business more efficient.