$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

But, if I told you I have it set so that every week the page only allows twenty new people to download it, you’d be far more likely to go see if you can grab it. And even more so if when you try it, you see that it has already run out for the week. Result? You join a list that notifies you the next time twenty more checklists become available for d

When listing out problems, think about what happens immediately before and immediately after someone uses your product/service. What's the “next” thing they need help with? These are all the problems. Think about it in insane detail. If you do, you will create a more valuable and compelling offer as you’ll continually be answering people’s next pro

“Desire is a contract you make with yourself to be unhappy until you get what you want.”

a market reaches perfect efficiency, and the business owners participating make just enough at the end of the month to keep going.

so cheap, or priced the same as everyone else . . . Decrease your clients results because they do not value your service and are not invested . . . Attract the worst clients who are never satisfied until your service is free

Step #1: Identify Dream Outcome

Time delay is the time between a client buying and receiving the promised benefit. The shorter the distance between when they purchase and they receive value/the outcome, the more valuable your services or product is. There are two elements to this driver of value: Long-term outcome and short-term experience. Many times, there are short-term experi

2. Purchasing Power A friend of mine had a very good system for helping people improve their resumes to get more job interviews. He was great at it. But try as he did, he just could not get people to pay for his services. Why? Because they were all unemployed! This, again, may seem obvious. But he thought, “These people are easy to target. They’re in

Don’t get romantic about how you want to solve the problem. Find a way to solve every problem a prospect