$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

The faster and more clearly you can demonstrate those benefits, the more valuable your service will be. For a weight loss customer, we would get them to meet someone else so they immediately had some social benefits from the program, and we usually gave them a more aggressive diet in the beginning.

When picking markets, I look for four indicators: 1) Massive Pain They must not want, but desperately need, what I am offering. Pain can be anything that frustrates people about their lives. Being broke is painful. A bad marriage is painful. Waiting in line at the grocery stores is painful. Back pain . . . ugly smile pain . . . overweight pain . .

The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.

The point of good writing is for the reader to understand. The point of good persuasion is for the prospect to feel understood.

Their discomfort compounds. And once the discomfort of staying the same surpasses the discomfort of change, they take the leap. I’m going to be an entrepreneur so I can be free. Free to do whatever I want, whenever I want, with whomever I want.

You must stick with whatever you pick long enough to have trial and error. You will fail. In fact, you will fail until you succeed.

So, to recap, just list out each core thing that someone has to do. Then think of all the reasons they wouldn't be able to do it or keep doing it (using the four value drivers as a guide).

Can you see how much more valuable this is than a gym membership? The bundle does three core things: 1) Solves all the perceived problems (not just some) 2) Gives you the conviction that what you’re selling is one of a kind (very important) 3) Makes it impossible to compare or confuse your business or offering with the one down the street

The Grand Slam Offer only becomes valuable once the prospect perceives the increase in likelihood of achievement, perceives the decrease in time delay, and perceives the decrease in effort and sacrifice.