$100M Offers: How To Make Offers So Good People Feel Stupid Saying No (Acquisition.com $100M Series Book 1)

product in such a way that it stings a little when they buy.

Think about what you are good at in regards to health, wealth, and relationships. Then think about who might value your service the most (is in the most pain), has the buying power to pay what you want (money), and can be found easily (targeting). As long as those three criteria are strong and the market isn't shrinking, you’ll be in good shape.

There are three main markets that will always exist: Health, Wealth, and Relationships. The reason that those will always exist is that there is always tremendous pain when you lack them.

When these models are used in the real world, business owners just barely “get by.” They essentially “buy themselves a job” and work 100 hours a week to avoid working 40.

value x avg number of purchases), then my business will cap at $10,000/mo (10 x $1,000). 10 New Clients/mo x $1000 Lifetime Value = $10,000/mo max revenue.

“Charge as high a price as you can say out loud without cracking a smile.”

Wording: I heard Jason Fladlien, who I referenced earlier, pitch his unconditional guarantee on a webinar and I thought it was unbelievable. These are 100% his words and not my own. I take no credit for this but have included it for completeness. “I’m not asking you to decide yes or no today...I'm asking you to make a fully informed decision, that

For most, if you are under $10M per year, niching down will make you more money.

If our potential customers are all gathered together somewhere, then we can market to them. If searching them out, however, is like finding needles in a haystack, then it can be very difficult to get your offer in front of any potentially interested eyes.

4. Provide some proof (this can be a stat, a past client, or personal experience) to prove that this thing is valuable 5. Paint a vivid mental image of what their life will be like assuming they have already used it and are experiencing the benefits 6. Always ascribe a price tag to them and justify it 7. Tools & checklists are better than addition