$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)

Have you ever had a stranger tell you a new movie was awesome? Then you go see it and think ‘that wasn’t as good as I expected.’ On the flip side, have you ever had someone tell you a movie was terrible, then you ended up seeing it anyways and thought ‘That wasn’t as bad as I expected.’ Our expectations of an experience can dramatically affect the

It’s subtle. But when you tell your experience, you are sharing value. When you tell a stranger what to do, it's hard to avoid coming off preachy or arrogant.

playing to win.

platforms either. Main reason: I want to consume the ads. I want to see how businesses do three things. 1) How they call out their ideal customers. 2) How they present the value elements. 3) How they give their audience a call to action. When I look at ads this way, it turns what was once an everyday nuisance (ads) into a continuous learning experi

1-to-1 to a Warm Audience = Warm Outreach 1-to-many to a Warm Audience = Posting Content 1-to-1 to a Cold Audience = Cold Outreach 1-to-many to a Cold Audience = Paid Ads

We start by picking a problem that’s narrow and meaningful. Then, solve it. And, like we just learned, when we solve one problem, a new problem reveals itself. Here comes the important part- if we can solve that new problem with our core offer, we’ve got a winner. This is because we solve this new problem in exchange for money. That’s it. Don’t ove

Once you understand how to make a content unit, all you have to do is more.

Samples And Trials. You give full but brief access to your core offer. You can limit the number of uses, time they have access, or both. This works great when your core offer is a recurring solution to a recurring problem.

leads alone aren’t enough. We want engaged leads: people who show interest in the stuff you sell. If someone gives their contact information on a website, that is an engaged lead.