$100M Leads: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series Book 2)

Give Away The Secrets, Sell The Implementation The marketplace judges everything you have to offer - free or not. And you can never provide too much value. But, you can provide too little. So you want your lead magnet to provide so much value people feel obligated to pay you. The goal is to provide more value than the cost of your core offer before

Life happens–profit by sharing yours.

I help (ideal customer) get (dream outcome) in (time period) without (effort and sacrifice) and (increase perceived likelihood of achievement–look at the pro tip below).

Once the leads consume the lead magnet, some of them will be ready to buy or learn more about your offer. This is the time to give a Call To Action. A Call To Action (CTA) tells the audience what to do next. But, there’s a little more to it than that. At least, if you want your advertising to work. Good CTAs have two things: 1) what to do and 2) re

a) Hook attention: get them to notice your content. b) Retain attention: get them to consume it. c) Reward attention:

good reasons work better than bad reasons. And second, any reason (even bad ones) tends to work better than no reason at all. So to get more people to take action, I include as many effective reasons as I can.

Affiliates, once you get them going, can operate entirely on their own.

A person who pays with their time now is more likely to pay with their money later.

we want to outline two groups of people. The first group is the people gaining status, your customers. The second group is the people giving it to them: Spouse, Kids, Parents, Extended Family, Colleagues, Bosses, Friends, Rivals, Competitors, etc.