Start with warm reach outs. Get some reps. Post some content to grow your warm audience. Get even more reps. Then, you’ll be ready for cold reach outs.

Masters never don’t do the basics.

I help (ideal customer) get (dream outcome) in (time period) without (effort and sacrifice) and (increase perceived likelihood of achievement–look at the pro tip below).

your business

Fun fact: My book $100M Offers has a near perfect ¼, ¼, ¼, ¼ split between ebooks, physical books, audiobooks, and videos (free on Acquisition.com). Making the book available in multiple formats is the easiest way I know to get 2-3-4x the amount of leads for the same work.

better beliefs about talent: ‘If you want it done right, get someone to spend all their time doing it.’ ‘If I can do it, someone else can do it better.’ ‘Everyone is replaceable, especially me.’

A person who pays with their time now is more likely to pay with their money later.

To cut the suspense, a lead is a person you can contact. That’s all. If you bought a list of emails, those are leads. If you get contact information from a website or database, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads.

Since my job is usually to “get more customers” in most of my companies, advertising is what I focus on. This book, for example, was written exclusively in that open to goal time block. Why? Because it’s an asset that can bring me more companies.