10 lessons from the past year

1. There has to be value: product market fit, there must be fundamental value for users


2. Web3 and crypto are not consumer friendly: people want problems addressed regardless of labels or terminology — " Crypto will scale when the technology becomes the invisible enabler of what consumer actually care about "


3. Incentive

... See more

• Brands and platforms emerge that propose a new economic model for creatives, a clear codex of what is good and bad within their system, a moral compass, such as Metalabel or Subvert.

• Crypto goes deeper into the Right-coded direction of Bitcoinmaxxies, memecoin grifters and anti-government types. While Ethereum, the more pro-social / governance

... See more

The return of scarcity. One of the defining features of digital media has been limitless supply. Media has long been premised on scarcity -- look at the Upfronts -- in order to drive higher pricing. Take the Bored Ape Yacht Club. Yes, it’s strange to see adults spend tons of money on cartoon primates. But what BAYC points to with its NFTs is that... See more