• Brands and platforms emerge that propose a new economic model for creatives, a clear codex of what is good and bad within their system, a moral compass, such as Metalabel or Subvert.

• Crypto goes deeper into the Right-coded direction of Bitcoinmaxxies, memecoin grifters and anti-government types. While Ethereum, the more pro-social / governance

The only way to be good today is to operate under the surface of the current media, on your own infrastructure, articulating what “good” is for your community. The doom of pervasive evil is not outdone by hope, but by the curiosity and boldness to do something on your own terms.

As these online spaces become the predominant place where younger generations get their media, the big tent information of the clearnet, of mass media, of consensus middle gets hollowed out.

the mainnet turns into a slop of “for anyone” consumer trends and long Twitter battles with bots, but the place where culture actually happens is hidden and so fragmented that it can’t help but create strong divergences between people.

people are increasingly not interested in speaking to one another unless they already know they have a strong sense of commonality or they can access something totally new.

What’s clear is that people are fed up with the infrastructure we have and will do anything to break free from it.

to the Dark Forest of the internet; off mainline socials where their speech and behavior was broadcast to anyone and into small niche communities on invite-only forums, p2p networks, and group chats.

Going dark is one strategy of the savvy and privileged.

The censorship and state control of media the West once alarmingly criticized China and other countries for, is now strikingly similar to their own strategy but with different values - China’s internet being more Orwellian and the West’s being more Huxleyian.