Everywhere we go these days, there is talk about community - the developer SaaS tool, the soap brand, and virtually every product I interact with now prominently bears a Community link on their homepage. Personally, I don’t need more Slack groups or things to which I belong. What I want is deeper relationships with specific people where I can be... See more

“If you want to be in the top 1% of a particular domain, then you can’t take your cues from and follow the social norms of 99% of people.

This is harder than it sounds. We are wired to imitate. The further you want to climb, the more carefully you need to construct your tribe.”

This isn’t about the Slack, Discord, Geneva or Circle groups you’re part of that start with a small version of a thing, but where the intention is to scale to hundreds or thousands of people that convene in a single public forum to discuss the topic du jour and get them to pay for the thing. This is about building the picks and shovels for... See more