1, #98 - Behavior starts with identity

Outcomes are about what you get. Processes are about what you do. Identity is about what you believe.

There are three layers of behavior change: a change in your outcomes, a change in your processes, or a change in your identity.

Your behavior follows your identity. The scientific definition of identity is “a well-organized conception of the self, consisting of values and beliefs to which the individual is solidly committed.”

How Your Habits Shape Your Identity (and Vice Versa)