Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
Brian Thomas Clark
@btc
Strategist/Producer/Collector
Digital Experience Director @risd
When Elliot protests that he can’t just do nothing, he is seeing and judging himself from the perspective of a culture that looks with disdain at anything that smacks of inactivity. Under constant self-scrutiny as to whether he is being sufficiently productive, he feels ashamed when he judges himself to have come up short in this regard. But this
... See moreWhat we get instead is what Byung-Chul Hanmhas described as an "overheating of the ego." Pure individuality through momentary identification of yourself with an aesthetic, which exhausts us by depriving us of any real conflict or difference. What we consume online amounts to a cheaply reproducible set of vague designs. There is only an endless hall of shiny standees, of potential versions of yourself you can pop your face into as you go. Take the photo. And move on. The problem with this "aesthetic," as Silcoff so candidly shows, is that it is entirely a product of the internet’s selfie culture. Offline, these relations – the social construction of identity — were once mediated by something with a bit more give and a sense of reality.