Brian Thomas Clark

Instead of linear ads, brands should build modular, explorable stories – ones that reward participation, remixing and discovery. Think playable storytelling, dynamic content that responds to audience actions, and narratives that unfold across touchpoints instead of following a single script. The format matters less than the feeling. It’s that sense... See more

Your extreme local, embodied community is your only truly real one. Think of it this way: Whose bodies are closest to yours when you’re sleeping at night? Those are the ones who can keep you safe. You have to know these people, care about these people, or even just recognize these people.

When we know each other, our relationships transcend whatever... See more

Cool means different things to different people, but to me, it’s about authenticity—which is very different from “relatability.” People who make great art that moves the masses are not like you and I. They have a point of view, laser focus, a pinch of delusion, and a level of execution that is required to make something great and be able to sell... See more

The idea is that literary representation is an act of transubstantiation. Literature pulls the real up out of the realm of temporality and insignificance and remakes it into a form that will never decay and never die. There is nothing doctrinally religious about this conception of the literary act. It is at the heart of modernism.

What do we aim to achieve with that?

How do we know when we’re successful?

What other alternatives have you considered?

You may receive the classic top-down “Do it because I know it’s right.” However, you may get into a better conversation and change the course of action.

Last month, a PM in my mastermind faced this exact situation. His CEO demanded... See more

Ross: New Romanticism is very interesting to me. Ted Gioia originated the idea, and it drew me in right away. I think it captures a general mood. A growing number of people are very disenchanted with technology as it stands today. They are looking to older forms, a return to a more interpersonal and in-person dynamic, a real turn away from... See more

I’m fascinated with Coppola partly because she does different things very well, something I think we all strive for. But the way she presents herself and her work walks a perfect line between highbrow and approachable, never veering too far either way. She doesn’t deny her lineage or commercial success but maintains her artistic sensibility. Not... See more

The internet has fundamentally altered the conditions under which genuine self-expression can exist. The solution isn’t to perform authenticity harder, but to recognise and jealously guard the remaining places where real authenticity might still be possible: in unrecorded conversations, in private moments, in closed networks that haven’t yet been... See more