Britt Gage

Noise is a generalized function. Messages are specific.

Customer math for a new business

How much does it cost to get a new customer?

How much do you make from every interaction with that customer?

How long does the customer stick around?

How many new customers will existing customers bring you over time?

as humans, we tend to do whatever it takes and to use any justification to keep busy, even if the task is meaningless. In the words of the scientists behind the study: “Our research suggests that many purported goals that people pursue may be merely justifications to keep themselves busy.”

But here’s the key for an early-stage startup: "As we’re building our plans, we only focus on those first three months, that first chapter. So we break that down into monthly high-level goals, and that's what I hold the team accountable for,” he says. In other words, don’t try to get detailed for longer than a few weeks out. "At a startup, it’s... See more

More choices often lead to less action. Do more by doing less.

Wealth without work.

Pleasure without conscience.

Knowledge without character.

Commerce without morality.

Science without humanity.

Religion without sacrifice.

Politics without principle.

17% of employees who quit do it within the first month of a new role.

Why?

They were sold on something different than what they received once they got started.

Startups move fast and sometimes it’s unavoidable, but when this happens there’s a huge loss of trust. Employees may never take you at your word again fully.

The best you can do is to be... See more

Think about how different an accounting software for tattoo shops would look compared to Quickbooks.

Or how you could integrate pool-party motifs into a CRM for pool cleaners.

All of which would set your brand apart from the get-go and take you from being one of many to being the one and only.

B2B SaaS doesn’t have to be boring and you can create an... See more