Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Startups will have “we’re amazing” moments and they will also have “we’re crashing” moments. In order to weather those storms, you need high levels of trust.
Generalists are masters in asking the right questions.

There is even more to be afraid of. There is a fear that committing myself to the cause of greatness, to being all that I think I can be, will turn me into something I now dislike. Because greatness is so malleable, I worry that “being great” eventually destroys who I am.
In the world of content, the pursuit of greatness manifests as those folks who prostitute themselves to traffic, who helplessly careen from trend to trend, desperate in their desire for virality. In startups, the same can be said of those who shift from Web3 to AI to bootstrapping to whatever will be trendy in a month.
Greatness is not measurable. It is not quantifiable. I’m not even sure it is definable. But still we desire it. Be aware, it is a devourer resting within us. What we choose to feed it determines what kind of great we will be.