Britt Gage

I like to say the devils and the details and the devils and how you execute. And so coming back to how do we execute just a little bit differently and some of the learnings there where I think the first time we started growth, we could have been more user-centric and been a lot more hypothesis driven. We were following a lot of best practices that... See more

The first thing to do when thinking about starting a project, before you invest in systems design, infrastructure or fancy tools, is to practice getting some customers. And the second thing to do is to find out what it’s like to delight or disappoint those customers.

Customer traction is just about the only thing all successful organizations have in... See more

Product-market fit progresses in levels . It’s not a binary state where you have it and you’re golden, or you don’t and you’re not on the path. But it’s also not a vague spectrum or fuzzy sliding scale, where you can’t be sure where you’re at.

I’m sure you’ve seen your fair share of ads trying to sell you the greatest new tactics to get more customers, make more sales, and earn a bazillion dollars while you sleep. 

The problem with most of these ads is that they’re selling you recycled tactics with new catchy names pulling you away from your goals. 

I say this because tactics without a... See more

There’s no competition for cookbooks on making food out of soccer balls and hockey pucks.

There’s no competition for software that charges you to find out the temperature on Mars.

There’s no competition for a service that counts how many pairs of shoes you own.

In fact, in every market that’s worth entering, there’s competition. That’s what you’re... See more

The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.

Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize

... See more

To find happiness in your career and life, embrace the philosophy of playing infinite games, where the goal is to keep playing rather than reach an end goal.

These experiences reminded me of a framework developed by Noel Burch (but often attributed to Abraham Maslow). This simple four-step model holds the key to acquiring proficiency at a skill, including how to approach mastery as a speaker.

Learning is complicated.

While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space.

In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows.

That’s part of the deal.