Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more
Casey Rosengren • The Power of Designing for a Single User
There’s a lot of emotional overheard that comes with building a company whose essence is hard to put into words.
sari azout • 2023 End of Year Letter
We are in an age of noise.
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.
Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more
Evan Armstrong • Want to Build? Technical Excellence Won’t Be Enough.
Although I appreciate the gesture, I’m not The Godfather! My help doesn’t come with strings attached. If I take the time to do something for you, it’s not because I’m a matcher looking for something in return. It’s because I aspire to be a giver—I enjoy being helpful. My effort to support you means that I think highly of you and might even care... See more
Superhuman
on “I owe you”
Rituals are tools to remind you of certain slippery-yet-critical truths.
Nathan Baschez • Book Review: Mastery
Why Are We Surprised That
Startups Are So Freaking Hard?
We think they can be hacked, but the only enduring moat is effort
Startups Are So Freaking Hard?
We think they can be hacked, but the only enduring moat is effort
Benn Stancil • Why Are We Surprised That Startups Are So Freaking Hard?
A century-long vision allows you to build something that mostly ignores short-lived fluctuations in public perception or personal feelings. With a vision of that duration, you can think outside of yourself. If you couple that with a hum-drum process of Google Sheets and brain-trust meetings, you can build something meaningful.
There is something... See more
There is something... See more
Evan Armstrong • The Art of Scaling Taste
The internet and software is only accelerating this trend: as coordination costs get lower, it becomes easier and easier for companies to use outside services instead of building capabilities internally, concentrating knowledge in fewer and fewer organizations.
Ise Jingu and the Pyramid of Enabling Technologies
Internal Product Management and On building of All Trades
How do you preserve a source of truth when your team looks like teams of the future, connected with individuals who care but may be working in different systems and organizations to help you achieve your business goals? How can you assign an arbiter of truth?
Takeaways:
- Sales becomes the second most common hire , after engineering.
- A quarter of companies hired a product manager at this point.
- Recruiters become a surprisingly common hire. I did not expect that. This is particularly true across some of the most unique startups, like Linear, Figma, Ramp, and Coda. Here’s Jori Lallo, co-founder of Linear,