Britt Gage

There are plenty of clients who don’t actually want the cheapest choice. They want the best one, and a powerful estimate is the clue they use to choose.

Is the situation actually complicated or is it really quite straightforward, but you're making it complicated because it requires a lot of courage to make the straightforward decision?

“The obvious way to buy back your time is to pay someone to do something for you. Pay the mechanic to change your oil or a dry cleaner to press your suit.

The less obvious way to buy back your time is to say no. Passing on a promotion might “buy” you more time with family. Declining the dinner invite might “pay” for the time you need to exercise. We... See more

Once you choose a project, you are confined to a relatively narrow band of impact (

Figure 1

B); barring an unexpected surprise, the solution to a mediocre problem will have incremental impact, whereas solving an important problem will have greater impact. Even if you execute well, it is hard to make the solution to a middling problem interesting. In... See more

Artificial intelligence will spur two fundamental changes in our relationship with technology. The first is that voice—already the most natural interface for human interaction—will become a dominant interface. Imagine latency reduced to less than half a second, a stark contrast to the sluggishness of touch-based devices. Even silent voice is on the... See more

What you do with your talents matters. Take the time to make sure you’re working on the right thing.

Use the “3Ds” framework to make better decisions for your org:

1. Discover: Collect individual opinions independently before group discussion and then share these with everybody prior to the meeting.


2. Discuss: Compare perspectives within the group, focusing on understanding points of disagreement rather than building consensus.


3. Decide: Make decisions

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