Britt Gage

A company is built on details, not frameworks. It is all the little things, the small touches of craft and culture, that determines that long-term success of an organization. A solo founder will be able to build a small product that is a manifestation of their taste. And, if it turns out that the opportunity is huge, they should probably hire... See more

Eight marketing maxims

• Trust is worth more than attention.


• Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going.


• Choose your customers, choose your future.


• Tell ten people. If they don’t tell the others, make a better product.


• Creating the conditions for the word to spread is the

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My entire philosophy of how I organize myself as a working painter can be summed up by something George Carlin said: “Just keep movin’ straight ahead. Every now and then you find yourself in a different place.”

You hear a lot in art school about how painters must continue to “grow” and “evolve”—but I think those are such bullshit words. There is... See more

Invest in onboarding — even if it means pressing pause on output

First Round Capital’s PMF framework consists of four levels: nascent, developing, strong, extreme

1. Level one: Nascent product-market fit. Likely a pre-seed or seed-stage company. The goal in this stage is to find three to five customers with a problem worth solving, engage with them, deliver a solution, and validate that solution. [examples: Vanta,

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ON SMALL TEAMS

Impressive things accomplished by small teams:

• Instagram had 13 employees when they were acquired by Facebook for $1 billion. They had 30 millions users at the time.


• Mojang (the company behind Minecraft) had 37 employees when they were acquired by Microsoft for $2.5 billion. At that time, Mojang had revenue of about $290 million

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For people seeking to make a difference, it begins with helping other people make a difference.