Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps... See more
The head of marketing
AI tools for everything and Startup Systems
from nfx.com The AI Spectrum for Founders
“The majority of companies don’t work in the way we do, which leads to fewer people with these kinds of skills. A conventional interview process, often modeled by large companies, doesn’t account for this. It’s challenging to assess in interviews if someone is truly a builder, has good taste and judgment, can take initiative, and approaches... See more
Lenny Rachitsky • Adding a work trial to your interview process
There is even more to be afraid of. There is a fear that committing myself to the cause of greatness, to being all that I think I can be, will turn me into something I now dislike. Because greatness is so malleable, I worry that “being great” eventually destroys who I am.
In the world of content, the pursuit of greatness manifests as those folks who prostitute themselves to traffic, who helplessly careen from trend to trend, desperate in their desire for virality. In startups, the same can be said of those who shift from Web3 to AI to bootstrapping to whatever will be trendy in a month.
Greatness is not measurable. It is not quantifiable. I’m not even sure it is definable. But still we desire it. Be aware, it is a devourer resting within us. What we choose to feed it determines what kind of great we will be.
Treat your company culture like a product, where your employees are the customers. Rather than preserving the established culture, founders should iterate on cultural principles and values to meet the evolving needs of a growing team. Document, iterate, and clarify cultural elements to reflect past, present, and future aspirations.
Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO)
The archives of human cleverness are filled with blunders. When read in a good mood, history is a blooper reel. But it should not be lost on us that history never repeats, and modern technology enables ever more leverage. The more technology you can harness to commit an idea, and the faster your idea can spread, the greater the magnitude of... See more
Simon Sarris • Long Distance Thinking
Given the pace we are working at, we look foremost for flexibility and initiative. The ability to build constructively in a limited-resource environment (potentially having to wear several hats) is the most important to us.
Lenny Rachitsky • How Perplexity builds product
Startup Soothsayers and On building of All Trades
Perplexity founder’s take on how they prioritize early hires
For the past decade, our idolatry of startups and innovation has meant the focus has been: What can we disrupt? How fast can we grow? How big can we get? How much can we raise?
Founders are taught to possess enough faith that they can build something very big very fast. This creates a pressure cooker of responsibility that distorts reality to the... See more
Founders are taught to possess enough faith that they can build something very big very fast. This creates a pressure cooker of responsibility that distorts reality to the... See more
Sari Azout • Can I Ramble for a Sec?
Startup Advice and On building of All Trades
Founders need a new way of thinking, of building, of support that allows them to drive systematic, methodical and meaningful change.
"Hi, would you rather work with a company that's owned by some private equity schmuck, or a company where some of the prosperity you helped me generate gets reinvested in you and your community?" It's a competitive advantage to do the right thing. So I feel like that we're going to have a new wave of founders who take that seriously, who are going... See more