Britt Gage

Most of my field (along with most of our social and ethical systems and institutions) is focused on “raising the floor” of human functioning: lifting more people out of depression, anxiety, and trauma, and up to the mean level of wellbeing, resilience, self-efficacy, or whatever outcomes we’re trying to optimize. The methods and metrics used by the... See more

Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build... See more

The dots only connect in retrospect.

If consumer behavior is evolving as a result of technology, businesses either compete to get ahead of it, they perpetually react to it, or they belittle it. One of the most problematic aspects around digital maturity is that technology is both part of the solution and also part of the problem.

Self-promotion makes me uncomfortable.

Maybe because I (read: most women) am not really great at it?

Or because I never want to sound sales-y.

s you invest in some skills, but not others, you get a greater return from activities where you have considerable training. Thus, your opportunity cost for learning new things increases. Therefore, a failure to learn new things is perfectly rational, even if it can result in inflexibility as we get older.

One way this manifests is the time horizon... See more

Everyone wants to be connected

But we hesitate to be the connector.

Everyone wants to be trusted, but we hesitate to trust.

And everyone wants to be respected, but we often fail to offer our respect.

What an opportunity.