Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
It’s hard to get a company to do a new thing, and the bigger the organization, the harder it is to change. Companies that are trying to change tend to require an equal and opposite force to overcome the inertia. Large enterprise sales teams are built around signing a single customer, while on the small business end of the market all you need is a few quick calls around an otherwise self-serve solution. When an executive wants their company to change, they often hire expensive, high-status consultants like McKinsey to make a plan that gets everyone on board.
If organizational inertia is one form of resistance that you might want to overcome, what are the business equivalents of simple machines that create mechanical advantage and multiply your input force into a much larger output force? And if they exist, do they have an equivalent trade-off of physical machines where you have to apply the force over a longer distance to gain leverage?
Maybe! Startups often hyper-focus on a small number of customers that share specific traits. This compresses all of the startup’s energy and force into a small space. It’s the opposite of being “spread thin.” The advantage of this approach is that you’re more likely to solve a problem, overcome inertia, and gain adoption by the customers you focus on. The trade-off is that it might be questionable how many more customers you’ll be able to find. I call this a market wedge, where you sacrifice scale for power.
From James Clear, Fwd: 3-2-1: Making your habits fun, how to host a good party, and tips for prioritizing
"10 years or 1 hour. Those are the two time frames worth prioritizing.
10 years is shorthand for thinking longer-term than nearly everyone else and doing things that are really ambitious or meaningful. Most of the deeply meaningful things in life
... See moreThese are direct actions we take internally in our rituals for generalists at oAT — so cool to see this mirrored back to us.