Britt Gage

The first step is to understand the fundamental difference between humans and AIs. We are analog, chemical beings, with emotions and feelings. Compared with machines, we think slowly—and we act too fast, failing to consider the long-term consequences of our behavior (which AI can help predict). So we should not compete with AI; we should use it. At... See more

According to self-determination theory, humans have three basic needs: autonomy, competence, and relatedness. One reason why nudges toward change often backfire is that they can feel like a violation of autonomy, leading someone to do the opposite as a way to regain a sense of freedom.

As a result, well-intended feedback can actually reinforce the b... See more

Conventional hiring processes are designed to recruit the most skilled people to fill a specific role at the right price. The experience can feel dehumanizing — it’s laden with unwritten rules, negotiation, posturing, and indirect communication (if you’re lucky) through recruiters.

The process, at its core, is a transaction of resources. It’s not fi... See more

A better way to attract and build an audience is to create a world people want to inhabit .

The skills-based approach rests on two important frameworks. The first is the late Edgar Schein’s organizational culture model, in which culture builds upon a foundation of basic underlying assumptions — employees’ shared assumptions about what drives successful outcomes to challenges in their organization’s specific context. Underlying assumptions... See more

Customer math for a new business

How much does it cost to get a new customer?

How much do you make from every interaction with that customer?

How long does the customer stick around?

How many new customers will existing customers bring you over time?

Designing products for a single person

In business, there are countless examples of products invented for a single person that then became mass-marketable. Here are a few of my favorites:

• Baking soda —invented in the 1800s by British chemist Alfred Bird so that he could make bread for his wife, who was allergic to yeast.


• The typewriter —one of the

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“If done well, from a perspective of making everyone feel safe to share, to give themselves permission to fail or to not be perfect, virtual can potentially even nudge out face-to-face