Britt Gage

Knowledge and productivity are like compound interest...The more you know, the more you learn; the more you learn, the more you can do; the more you can do, the more the opportunity - it is very much like compound interest.

1. The 7 sources of power:
   
   
   1. Brand: Your unique brand identity attracts and retains a significant number of customers.
   
   
   2. Process power: You can produce something more efficiently than competitors, and the competitors can’t easily copy the method.
   
   
   3. Cornered resource: You have exclusive access to a vital resource, such as the only rights to a patent.
   
   

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There’s no competition for cookbooks on making food out of soccer balls and hockey pucks.

There’s no competition for software that charges you to find out the temperature on Mars.

There’s no competition for a service that counts how many pairs of shoes you own.

In fact, in every market that’s worth entering, there’s competition. That’s what you’re... See more

And maybe that’s part of the problem, trying to be legible to everyone. The tug of war of wanting to water things down for mass adoption versus building something I want for myself and trusting the others will come.

Know what you want to stand out for, how you’re different, what you can do that no one else can that can’t be captured by an algorithm or simple market signals, at least not yet. 

There’s a market for almost everything. 

The most valuable things will always be the ones that are hardest to price.

“With technology advancing so much, and humans needing to learn how to collaborate with technology to get their work done, the skillset we need more and more to collaborate are the power skills,”

The best way to control your emotional capital is to fine tune your internal monologue and replace your hunger for approval with a desire to grow.

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more