Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
“Everyone bifurcates the world into content and distribution,” Whaley told me. He has brown hair, is of average height, and was wearing a nondescript gray t-shirt and jeans when we talked. “From the beginning, we viewed those as the same thing. Each object gets better with more participation, and so does MSCHF. Scale is not the goal. Scale is a... See more
Evan Armstrong • The Art of Scaling Taste
In marketing and product I prefer people with less experience and a lot of talent so we can teach them how we do things. They don’t have to unlearn anything about how they already work. We teach them how we work. For developers it might be different because it takes a lot of time to be a really good developer, and it’s relatively easy moving from
... See moreGigi Levy-Weiss • The Systems of Elite CEOs: Setting the Stage for Billion-Dollar Growth
Your personal experiences make up maybe 0.00000001% of what’s happened in the world but maybe 80% of how you think the world works.
collabfund.com • Ideas That Changed My Life
It’s hard to get a company to do a new thing, and the bigger the organization, the harder it is to change. Companies that are trying to change tend to require an equal and opposite force to overcome the inertia. Large enterprise sales teams are built around signing a single customer, while on the small business end of the market all you need is a few quick calls around an otherwise self-serve solution. When an executive wants their company to change, they often hire expensive, high-status consultants like McKinsey to make a plan that gets everyone on board.
If organizational inertia is one form of resistance that you might want to overcome, what are the business equivalents of simple machines that create mechanical advantage and multiply your input force into a much larger output force? And if they exist, do they have an equivalent trade-off of physical machines where you have to apply the force over a longer distance to gain leverage?
Maybe! Startups often hyper-focus on a small number of customers that share specific traits. This compresses all of the startup’s energy and force into a small space. It’s the opposite of being “spread thin.” The advantage of this approach is that you’re more likely to solve a problem, overcome inertia, and gain adoption by the customers you focus on. The trade-off is that it might be questionable how many more customers you’ll be able to find. I call this a market wedge, where you sacrifice scale for power.
On the risk of leaning too heavily into “best practices”
Discover your “zone of genius” by categorizing your monthly or quarterly calendar activities as “hated it,” “liked it,” and “loved it.” Prioritize tasks you loved and allocate more time to them. Investing in what you enjoy and excel at typically generates value for the company and fosters career growth.
I don’t think that means we don’t need specialists. But as eminent physicist and mathematician Freeman Dyson said, we need both frogs and birds. The frogs are down in the mud looking at the granular details of everything. The birds are up above and don’t see those details, but they can see multiple frogs and can integrate work. What he said is, our... See more