Britt Gage

It’s not that people don’t want to work. It’s that their jobs feel, for whatever reason, unsustainable: unsustainable for their mental and physical health, but also unsustainable for their family, and their longterm survival. Many people actually really like the work that they do, if they were, indeed, allocating the bulk of their time to doing... See more

you have to have a big reason to care about your life in its totality. Constructing the good life is an individual affair. Personal peace is not delivered via prescription. For me, marriage was this focusing event. For you, it can be anything. What really matters is that you are willing to do the hard work of being more.

Instead of doing broad but thin market research (e.g., customer surveys), focus on one person (or a small group) and go as deep as you can, learning everything about how your product fits into their broader lives. Or become your customer—spend a day, a month, or even a few years in the role you're trying to sell to before attempting to build a... See more

Earn people’s trust, again and again

In a world of factory farmed unicorns that boom, bust, and let their customers down in the process, we have to show that we are committed to sustainability and longevity.

the power of imagination and optimism is an amazing and essential part of innovation. But over the years, we’ve become so enamored with the unicorn valuation as the goal, that we started valuing the wrong things and overlooking the fundamental physics of business.

We don't have enough experience with early versions of ambitious projects to know how to respond to them. We judge them based on where they are currently, not based on what they could become. The same is true for how we judge people.

Entrepreneur and investor Paul Graham on fooling yourself:

"If you're trying to choose between two theories and one gives you an excuse for being lazy, the other one is probably right."