Britt Gage

The first thing to do when thinking about starting a project, before you invest in systems design, infrastructure or fancy tools, is to practice getting some customers. And the second thing to do is to find out what it’s like to delight or disappoint those customers.

Customer traction is just about the only thing all successful organizations have in... See more

We have more ways to offer instructions than ever before, but it’s not obvious that we’re getting better at it. Not just the operator’s manual, but every way we have to teach and offer instructions... Some (uncategorized) things to consider:

• Assume that some people will not read the manual, no matter how clear it is or what format it takes. If

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Problems also arise when you pursue risky paths to income. When startups become your deferred life plan, you can invest years of your life into projects that never pay of

If consumer behavior is evolving as a result of technology, businesses either compete to get ahead of it, they perpetually react to it, or they belittle it. One of the most problematic aspects around digital maturity is that technology is both part of the solution and also part of the problem.

On that note: hot off the presses is yet another study making the case that optimizing for youth sports performance undermines longer-term development. I highlight that specific theme because I think it’s the fundamental idea that runs through every page of Range (but that would have made for a less snazzy subtitle): short- and long-term... See more

You can either build your dream, or help someone build theirs.

For the past decade, our idolatry of startups and innovation has meant the focus has been: What can we disrupt? How fast can we grow? How big can we get? How much can we raise?

Founders are taught to possess enough faith that they can build something very big very fast. This creates a pressure cooker of responsibility that distorts reality to the... See more

Generalists have the advantage of interdisciplinary knowledge, which fosters creativity and a firmer understanding of how the world works. They have a better overall perspective and can generally perform second-order thinking in a wider range of situations than the specialist can.