Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
On becoming and On attempting to build extraordinary things
Ethnobotanist and mystic Terence McKenna on courage.

Human beings care about harmonies. About originality. About the tension that comes from the new. And we care about the dynamics between and among people who are working together.
That’s why we listen to the whole song, not one musician’s isolation track.
Americans have tripled the time spent in meetings since 2020, data from Microsoft’s suite of business software show—leaving less time for the casual interactions that social scientists say foster happiness at work.

I believe there are seven key phases in SaaS companies’ go-to-market success. I’ve outlined each phase below and hope to elaborate on some of these in later posts and videos. Most of the phases center around a mantra I call “triple, triple, double, double, double”, (T2D3 for short), referring to a company’s annualized revenue growth. (
On the risk of leaning too heavily into “best practices”