Britt Gage

Very, very many people at Stripe today are doing a quite different job to the one that they join for. In order to do that they've often had to learn a lot and stretch themselves into new areas.

GitLab aims to be open about as many things as possible. The company shares internal meetings on YouTube, maintains a public issue tracker for projects, and provides a 2,000-page handbook detailing their operational procedures. This dedication to transparency has enhanced user trust and encouraged community engagement, retention, and growth.

We make purchases with emotion, but justify them with logic.

And that logic gets pieced together over time in what Eugene Schwartz called the Stages of Awareness.

He covered this in his classic book Breakthrough Advertising back in 1966.

He broke down prospect awareness into five distinct phases:

The Most Aware: They’re motivated to solve the problem... See more

Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the same, and who can be reached in roughly the same way. “People who use Excel” is not a market segment, because it says nothing about either the value of their problem or how to reach them. “Marketers who use Excel to build... See more

Stack rank all the candidates for a highly competitive school or job. Typically, offers would be made to the top-k candidates. Instead, make offers probabilistically, with probability proportional to

[approx # top tier candidates]

[candidate's stack rank]

. Benefits include: greater diversity of accepted candidates; less ridiculous resources spent

... See more

By adopting a systematic and data-driven approach to preparing and delivering presentations, you can effectively refine your skills and increase your impact as a speaker.

1. Define your metrics: Identify specific metrics that matter to you. For example, Dharmesh measures “laughs per minute” (LPM), a metric commonly used by stand-up comedians.


2. Measure

... See more

A better use of some of that capital is continued experimentation.

In a world with an emerging new class of startups, the Silicon Valley Small Business, thinking of investment capital specifically as a means to learn more about your users faster through experimentation is worth considering.

The more you learn, the more you’ll be able to iterate to... See more