Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
-1 to 0 is when you figure out what you want to work on. It’s when you decide where to allocate the next 5-10 years of your life.
This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more
This may sound simple, but it can be overwhelming and isolating in practice. That period before SPC was not my first -1 to 0 experience. I spent the year after leaving Facebook to start Cove feeling like I was banging my... See more
Ruchi Sanghvi • To Go 0 to 1, First Go -1 to 0
Embrace the joy of missing out. Your curiosity can make you more acutely aware of the potential benefits you’re foregoing by committing to one project over others. This heightened sensitivity to missed opportunities can fuel indecision and make it harder to focus on a single idea. But having many interests is a strength, not a weakness. Remind... See more
nesslabs.com • The Curiosity Conflict: The Struggle to Shift From Exploration to Exploitation
The main lesson we’ve learned is that you can almost never optimize directly for a goal—instead, you’re usually optimizing for something that looks like your goal but is slightly different. It’s a proxy.
Because you have to optimize for a proxy, when you optimize too much, you get too good at maximizing your proxy objective—which often takes you far... See more
Because you have to optimize for a proxy, when you optimize too much, you get too good at maximizing your proxy objective—which often takes you far... See more
Dan Shipper • The Optimal Level of Optimization
be brave, be bold, and learn to say “no” to customers.
Do it in the right way, calmly and in direct conversation, and explain why the no is necessary. But say no and stick to it.
Your business will thank you for it.
Do it in the right way, calmly and in direct conversation, and explain why the no is necessary. But say no and stick to it.
Your business will thank you for it.
Jan Cavelle • 3 Ways ‘Scope Creep’ Can Ruin Your Startup
Consuming information won't make you smart, applying it will.
100 Simple Truths
“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”
3-2-1: On the importance of beauty, fixing silent complaints, and a simple rule to make life easier
“The only way to be a painter is to make paintings. That means not doing other stuff.”