Britt Gage

Increasing efficiency is permeating almost every aspect of our society. If the thing that is being made more efficient is beneficial, then the increased efficiency makes the world a better place (overall, the world seems to be becoming a better place). If the thing that is being made more efficient is socially harmful, then the consequences of... See more

As dumb as it sounds, making sure your boss is in a good mood is more important than being right . This is where I failed for many years. In my love for “solving the puzzle,” I thought others would feel the same way.

Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.

Promotion : This is more tactical. It’s coupons and PR and perhaps... See more

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets... See more

I even pretend that my client’s business isn’t a business at all. Instead, I pretend it’s a book.

Whether you realize it or not, your business is indeed a lot like a book.

Like a book, it has a main idea. It’s “about” something. That main idea may be sharp and distinct, or it may be broad and commoditized. It may be easy for people to talk about, or... See more