Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
we tend to procrastinate on tasks that bring up difficult emotions, like fear, pressure, or self-doubt.
Casey Rosengren • Hack Your Focus With Body Doubling
Startup Systems and
most founders tend to remain high-level when the topic of culture comes up. For starters, there are tons of reads on why culture matters, but strikingly few on how to actually architect it. “We all understand what it means to some extent, but it's rarely defined or broken down. There are frameworks for product/market fit or founder-led sales, but... See more
Run This Diagnostic to Thoughtfully Build Company Culture
To help you make it through the darkness, here’s a series of concrete actions you can take today to try to turn things around:
- Talk to more users (actually do it)
- Change your target audience/ICP
- Change your positioning/messaging/pitch
- Try a “kickstarter” to get the word out
- Find something that is working and pivot fully to that
- Give it a bit more time
- G
Lenny Rachitsky • What to Do if Your Product Isn’t Taking Off
The internet and software is only accelerating this trend: as coordination costs get lower, it becomes easier and easier for companies to use outside services instead of building capabilities internally, concentrating knowledge in fewer and fewer organizations.
Ise Jingu and the Pyramid of Enabling Technologies
Internal Product Management and On building of All Trades
How do you preserve a source of truth when your team looks like teams of the future, connected with individuals who care but may be working in different systems and organizations to help you achieve your business goals? How can you assign an arbiter of truth?
Egonomics is the idea that "within each individual exists two selves: the past or future self and the present self, constantly at odds, leading to a sort of cognitive dissonance between the two. Both selves exist within us and are equally valid, but aren’t always active at the same time. It’s a natural and ongoing conflict between immediate desire... See more
Egonomics
“We are only leading when we are centered on making others better.”
Superhuman
There isn’t nearly enough emphasis on repeatability . As you move your way up through the different levels of product-market fit, what you’re really unlocking is repeatability — across demand generation, product development, customer satisfaction and unit economics. A startup hasn’t reached the upper levels of product-market fit until it has... See more
The 4 Levels of PMF
The result is a meta-market: because founders know what playbook their competition is running, they end up positioning themselves against moves their competitors will make in three years. Let’s say I run a newsletter software company, similar to Substack or Beehiiv. Since each company has a unique starting point, we’ll each have relative strengths.... See more