Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
Don’t just subtract meetings — redesign them.
We were surprised by how much time savings from the Meeting Reset came from changes other than eliminating meetings completely. Only 30% of the time savings came from canceling meetings entirely; the remaining 70% came from volunteers who redesigned the meetings they kept. For example, 27% came from res... See more
We were surprised by how much time savings from the Meeting Reset came from changes other than eliminating meetings completely. Only 30% of the time savings came from canceling meetings entirely; the remaining 70% came from volunteers who redesigned the meetings they kept. For example, 27% came from res... See more
Meeting Overload Is a Fixable Problem
Marketing strategy: This is the work of positioning, story telling, status and affiliation. It’s understanding network effects, the user experience and the change we seek to make. Good marketing strategy overcomes just about everything else. Some of my books are about this.
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
Promotion : This is more tactical. It’s coupons and PR and perhaps advertisi... See more
The head of marketing
Who owns research?
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
That depends on the type of research. Marketing often owns marketing or market research. Makes sense, right? This might be qual or quant research that helps Marketers do their jobs well.
Who owns CX, UX, user, customer, or “design” research? I would have to say that your CX or UX Researchers own it. Perhaps your Service Designers,... See more
Debbie Levitt • Who “Owns” Research?
This Maria Popova quote stopped me in my tracks:
The reason we’re so increasingly intolerant of long articles and why we skim them, why we skip forward even in a short video that reduces a 300-page book into a three-minute animation — is that we’ve been infected with this kind of pathological impatience that makes us want to have the knowledge but n... See more
The reason we’re so increasingly intolerant of long articles and why we skim them, why we skip forward even in a short video that reduces a 300-page book into a three-minute animation — is that we’ve been infected with this kind of pathological impatience that makes us want to have the knowledge but n... See more
On becoming and
So why wouldn't all founders start by engaging with users individually? Because it's hard and demoralizing. Sales gives you a kind of harsh feedback that "marketing" doesn't. You try to convince someone to use what you've built, and they won't. These conversations are painful, but necessary. I suspect from my experience that founders who want to re... See more
Jessica Livingston: Why Startups Need to Focus on Sales, Not Marketing
Foster likens his approach with Zapier to playing poker. Sure, there’s a general set of guidelines and best practices to follow, but there’s no golden rule that applies to every single hand. “We tried to deeply understand the cards that we were dealt and if the advice applies in the particular situation that we've got,” he says.
The Not So Cookie-Cutter Approach to Company Building — 8 Lessons from Zapier
Self-discovery is all about diving deep and uncovering who you are and what you truly want from life. It’s about finding the principles, passions, and goals that are uniquely rewarding and fulfilling to you.
The aim is not to change into someone else, but to become more of who you already are. To chart a course that is genuinely yours, that brings j
... See more“A tiny acorn grows into a magnificent oak tree, and it never goes: ‘I have to improve myself.’”
Discover, not improve
The parts between
seths.blog
Human beings care about harmonies. About originality. About the tension that comes from the new. And we care about the dynamics between and among people who are working together.
That’s why we listen to the whole song, not one musician’s isolation track.