Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
For people seeking to make a difference, it begins with helping other people make a difference.
Just looking
The lack of a clear direction is a major roadblock for purpose-driven brand owners.
We find they are often wearing so many hats it’s hard to focus.
One moment you’re the product creator.
The next you’re the CEO.
Then you’re writing emails.
Next, you’re launching Facebook ads.
All the while you’re trying to keep track of critical metrics that... See more
We find they are often wearing so many hats it’s hard to focus.
One moment you’re the product creator.
The next you’re the CEO.
Then you’re writing emails.
Next, you’re launching Facebook ads.
All the while you’re trying to keep track of critical metrics that... See more
Superhuman
“simplification allows you to wear your favorite hats more often and provides all-new clarity for you and your team.” - FGP, Andrej Morgan
The main lesson we’ve learned is that you can almost never optimize directly for a goal—instead, you’re usually optimizing for something that looks like your goal but is slightly different. It’s a proxy.
Because you have to optimize for a proxy, when you optimize too much, you get too good at maximizing your proxy objective—which often takes you far... See more
Because you have to optimize for a proxy, when you optimize too much, you get too good at maximizing your proxy objective—which often takes you far... See more
Dan Shipper • The Optimal Level of Optimization
Engineer Wei Dai on reinventing yourself:
"Once you achieve high status, a part of your mind makes you lose interest in the thing that you achieved high status with in the first place. You might feel obligated to maintain an appearance of interest, and defend your position from time to time, but you no longer feel a burning need to know the truth.
One solution that might work (and I think has worked for me, although I didn't consciously choose it) is to periodically start over. Once you've achieved recognition in some area, and no longer have as much interest in it as you used to, go into a different community focused on a different topic, and start over from a low-status (or at least not very high status) position."
Stories that resonate are the ones that sit with the stories we already believe and value.
Seth Godin • Decoding ‘story’
“Why didn’t they simply do the perfect thing on the first attempt?”
The short answer is: that’s not how this works. Things are not linear or clean. We can only asymptote towards perfection through trial and error.
The short answer is: that’s not how this works. Things are not linear or clean. We can only asymptote towards perfection through trial and error.
Packy McCormick • The Experimentation Layer
Startup Systems and
It is breathtaking how slow, substandard and unfocused many companies out there get through the day. And think nothing of it. The lack of energy is palatable. There is performance upside everywhere. As a leader, your opportunity is to reset in each of these dimensions. You do it in every single conversation, meeting, and encounter. You look for and
... See more