Britt Gage

How can I maintain my creativity, optimism, intellectual vitality, and sense of agency in the face of the stress that comes from building a company and the endless forces luring towards conformity?

We start raw, then our hearts and minds get boiled by constraints, pressure, feedback, and challenges. How do we keep our head up and maintain our... See more

The Load Theory of Attention posits that because attention is a limited resource, filling all the additional “slots” in your mind may leave no room for other distractions. This is why some people work better when having a bit of background noise or listening to music while in focused mode. Experiment with adding deliberate distractors so your... See more

The success myth is a trap entrepreneurs fall into where they assume success will make their lives easier. But that’s not actually how success works in entrepreneurship. As you progress further into your entrepreneurial venture, the success and growth you achieve is going to lead to lots of challenges you weren’t expecting.

A company is built on details, not frameworks. It is all the little things, the small touches of craft and culture, that determines that long-term success of an organization. A solo founder will be able to build a small product that is a manifestation of their taste. And, if it turns out that the opportunity is huge, they should probably hire... See more

Culture is what happens when the community insists.

A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more.

Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.