Brian Wiesner
@brianwiesner
Brian Wiesner
@brianwiesner
Myself and people my age have been trained under the illusion that we can effectively eliminate any and all friction from our lives. We can work from home, Amazon prime everything we need, swipe through a limitless array of mediocre dates, text our therapist, and have a person go to the grocery store for us when we don’t feel like it, all while
... See moreBuying is no longer about getting things we need. It’s about reinforcing a set of beliefs we hold and share. Marketing is not about finding new ways to sell more of something. It’s about affinity more than it’s about price—feelings more than facts.