Brian Wiesner
@brianwiesner
Brian Wiesner
@brianwiesner
Small towns, lauded by Putnam for their high rates of civic engagement, often boast the kind of low-density development and heavy automobile reliance associated with the much-maligned... See more
Fundamentally, marketing must refocus away from selling product and toward creating relationship. Relationship buffers the shock of change. To be sure, the specific product or service provided remains the fundamental basis for economic exchange, but it must not be treated as the main event. There is simply too much change in this domain for anyone
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