Brian Sholis

- "An expansive brand accepts a place in society as a type of public good, operating with a simple logic of forever expanding to nourish its every cultural touchpoint."

- "Squashed evaluations: When an entire rich form of activity gets evaluated through one tiny window, then the importance of whatever’s in-frame gets over-exaggerated — and whatever’s outside of that frame gets swamped."

- “On the elegant analog clock, meanwhile, time swells and recedes, like waves and seasons and life. The hands evoke the rotation of the earth, the movements of celestial objects, the cosmos.”

- “When making decisions about life right now, we often apply different standards to ourselves than to other people—but, when we make decisions about our future selves, we use the same standards. Thinking about our future selves has even been shown to resemble third-person thinking at the neural level.”

- "A dedication to the public domain demonstrates that the brand exists to contribute to culture, rather than extract from it."

Using the enforced idleness that comes after major surgery, Sven Birkerts meditates on how time contracts and dilates and what that means for a sense of self.

* “The most impactful mitigation strategy is to accept that lossiness exists.”