Brian Sholis

"Any maximizing, economistic approach to living becomes a kind of hoarding as the means and ends reverse and it tips over into irrationality. It’s hoarding when I keep opening tabs, when I try to get to the end of my RSS article queue, when I use iTunes play counts to organize my listening habits, when I buy books I won’t live to read, when all... See more

- “They found that an ideal clock — one that ticks with perfect periodicity — would burn an infinite amount of energy and produce infinite entropy, which isn’t possible. Thus, the accuracy of clocks is fundamentally limited.”

- “… a clock is anything that undergoes irreversible changes: changes in which energy spreads out among more particles or into a broader area.”

* “There was no “winning” this war; every act of defense and every show of loyalty served to keep the fight alive. This explains the curious fact that for all the fighting people do against cancellation, no cancelee ever vanquishes her cancelers.”

- “When making decisions about life right now, we often apply different standards to ourselves than to other people—but, when we make decisions about our future selves, we use the same standards. Thinking about our future selves has even been shown to resemble third-person thinking at the neural level.”

- "An expansive brand accepts a place in society as a type of public good, operating with a simple logic of forever expanding to nourish its every cultural touchpoint."

- "The layers of the night are in fact the layers of the self; they offer the most random unfolding of the accumulations of experience—everything that happened and mattered and lapsed away as the next new thing claimed the attention. There is no way to guess what will suddenly surface in those hours. At times I need only to call to mind a specific... See more