Brandy Cerne

When things are going well, there’s a process weaving from the bottom to the top. When relationships are forming well, microscopic neural networks weave together in the brain, individual personalities weave together and are made stronger, families weave tight bonds and are made more resilient, neighborhoods become more coherent, towns more vibrant,

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A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more

People often confuse hospitality with luxury, but I could have given that table a bottle of vintage Krug and a kilo of caviar, and it wouldn’t have had anywhere near the same impact. Luxury means just giving more; hospitality means being more thoughtful.

Determine if they have a chip on their shoulder . Do they have something to prove? Where’s the hole they’re looking to fill? Ideally, you’d get someone with obvious talent/drive that is misunderstood by the world. Those types of people will run through walls to reconcile their internal view of themselves with external perception.

1. What you’re

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Instead of trying to build an audience...

Build an association with a specific word or idea.

• James Clear: Habits

• Dan Runcie: Business x Hip Hop

• Codie Sanchez: Boring businesses

• Nick Huber: Sweaty startups

• David Perell: Personal Monopoly

• Wes Kao: Spiky Point Of View

When you are associated with a specific word, phrase, idea, or movement, that... See more

I struggle with the cultural push toward insularity and self-reliance. I suffer from the inertia of screens and the ennui of stuff. I indulge in the brief hit of dopamine comfort that comes from online shopping (the kitchen gadgets, the houseplants, the skincare products). I drink wine to unwind. I sip from the warm cup of promised safety and... See more