Brandy Cerne

Every great community has value and values. Value, what are members getting out of being a part of the community. Values, a strict code of conduct – explicit and/or implicit, that every member follows to uphold the quality of the community.

if I like someone, I just expect them to like me back.

Avoid vague platitudes or anything that sounds like marketing, such as “all in one,” “faster,” “revolutionary” or “convenient.” These platitudes engender cynicism, and people will not infer what they mean. It forces prospects to either guess at what you do or take your word for it that you're awesome — which they’re unlikely to do, given that your

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As Barbara Ehrenreich and Katherine Newman have convincinglyargued, many boomers also had anxiety about falling out of the middle class in their 30s and 40s. But those years of their lives were not subject to constant optimization. The kernels of productivity culture had been sewn, but they hadn’t yet been normalized. Some upper middle-class white... See more

Have a contrarian point of view. Traits of a top-tier contrarian view:

• People can disagree with it, like the thesis of a persuasive essay. It’s debatable.


• Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better

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