Brandy Cerne

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.

That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.

An audience is actually easier to build than... See more

“​ I'm thinking a lot about the fact that 99% of my work life and professional value creation exists in virtual space. My screen is the portal to a virtual world that I contribute to and that enables me to collaborate on exciting projects around the world. But the result of my work does not influence my physical environment. ... I don't lack social... See more

10x work happens at the frontier of knowledge, away from the routine. It’s where no one knows anything. In my industry, in tech, the technology frontier often has hype, excitement, and opportunity, but not enough people to do the work. The status hierarchy hasn’t been set, nothing’s been written down, and it’s unclear to anyone what will work. As a... See more

The relationalist doesn’t walk away from the capitalist meritocracy, the systems of mainstream life. But she balances that worldview with a countervailing ethos that supplements, corrects, and ennobles. She walks in that world, with all its pleasures and achievements, but with a different spirit, a different approach, and different goals. She is

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Relationalism is a middle way between hyper-individualism and collectivism. The former detaches the person from all deep connection. The latter obliterates the person within the group, and sees groups as faceless herds. The relationalist sees each person as a node in a thick and enchanted web of warm commitments. She seeks to build a neighborhood,

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My impulse is to say I don’t mind whether my ideas are original, but that’s not exactly true. I don’t want my writing to feel redundant or derivative of popular ideas that have been circulating forever, but to me that’s less about having wholly original thoughts and more about being in conversation with the world around me. Taken too literally,... See more