Brandy Cerne

“I think the reason there’s such good juicy kitchen gossip, and so much connection happens in the kitchen, is because you are usually kind of doing something repetitive, and that releases something in your mind that creates a space that doesn’t just reside in the brain, but also is something that becomes part of the body. And how often do we do... See more

Prepare for these recurring moments in advance, and your staff doesn’t have to reinvent the wheel every night—they just have to listen and make it happen. You might be wondering: Once you’ve systemized it, is it still hospitable? Does that airplane snack box carry the same warmth and generosity the thirtieth time you hand one to a guest as it did... See more

These ways of creating relationships, family, and community are, of course, not actually new. What is new is that people who are following unconventional paths are more public, are documenting their experiences, and are able to find one another more easily

When people resonate with what you create, it means you’ve correctly diagnosed and articulated a collective idea. Successful writing is the arbitrage of capturing people’s ideas and communicating it to them before they are aware of it themselves.

two paths: the money path and the life path . The money path is the belief that “one day when I sort this out I’ll get to do what I want.” Suffer now for a future payoff. The alternative is something he calls the “life path.” This is the idea that you can “do what you love and the more you follow it you will have your needs met with and without... See more

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more

Consumerist society and blueprint bros would never tell you this but the best sleep optimization protocols are:

• 1) Peace of mind. it's living a life of virtue and forgiving yourself when you fall short. one thing that has helped me is journaling every evening before bed and harvesting all the high / lows of the day as learnings. my soul is here on

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