Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
Everything That Turned Out Well in My Life Followed the Same Design Process
Henrik Karlssonhenrikkarlsson.xyz
Starting with language/market fit brings three other big advantages:
1. Speed - Product build-measure-learn cycles, even just prototyping, can take weeks. But you can iterate language 5X in a single day.
2. Traction - A pre-launch lead-capture site (that markets the product to validate demand) with 25% conversion is a strong signal to potential... See more
1. Speed - Product build-measure-learn cycles, even just prototyping, can take weeks. But you can iterate language 5X in a single day.
2. Traction - A pre-launch lead-capture site (that markets the product to validate demand) with 25% conversion is a strong signal to potential... See more
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their Minds
Stay together, I said. It’s going to get hard. Your kids are young. Your careers are just starting to take off. But stay together. Be there, even when it’s hard. Even when it’s inconvenient. After I got off the call, I kicked myself for not remembering a quote by C.S. Lewis: “Friendship is unnecessary,” he wrote, “like philosophy, like art, like... See more
Opinion | Being There
if I like someone, I just expect them to like me back.
My Bff Gemma Burgess Shares Her #1 Drugstore Find
Good spaces provide bonding and bridging mechanisms. The field of urban planning first introduced the concept of public spaces that bond or bridge. The former serves to aid similar individuals to meet and reinforce ties. The latter bridges diverse people together to coexist and broaden one another’s perspectives. What seems to be working for us is... See more
Prepare for these recurring moments in advance, and your staff doesn’t have to reinvent the wheel every night—they just have to listen and make it happen. You might be wondering: Once you’ve systemized it, is it still hospitable? Does that airplane snack box carry the same warmth and generosity the thirtieth time you hand one to a guest as it did... See more
Notes & Highlights for Unreasonable Hospitality by Will Guidara
Creating high density of not only people, but ideas and energy = serendipity and aliveness. Lewis Mumford writes that the primary purpose of the city is “to permit—indeed, to encourage—the greatest possible number of meetings, encounters, challenges, between varied persons and groups, providing as it were a stage upon which the drama of social life... See more
I struggle with the cultural push toward insularity and self-reliance. I suffer from the inertia of screens and the ennui of stuff. I indulge in the brief hit of dopamine comfort that comes from online shopping (the kitchen gadgets, the houseplants, the skincare products). I drink wine to unwind. I sip from the warm cup of promised safety and... See more
Notes & Highlights for How We Show Up by Mia Birdsong
Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.