Brandy Cerne

“I think the reason there’s such good juicy kitchen gossip, and so much connection happens in the kitchen, is because you are usually kind of doing something repetitive, and that releases something in your mind that creates a space that doesn’t just reside in the brain, but also is something that becomes part of the body. And how often do we do... See more

Instead of trying to build an audience...

Build an association with a specific word or idea.

• James Clear: Habits

• Dan Runcie: Business x Hip Hop

• Codie Sanchez: Boring businesses

• Nick Huber: Sweaty startups

• David Perell: Personal Monopoly

• Wes Kao: Spiky Point Of View

When you are associated with a specific word, phrase, idea, or movement, that... See more

Find out their wins above replacement. Through the stories they tell, look to see if the end result of the thing they did would have been significantly worse without their involvement. Try to separate their actions from those of their team or the circumstance. This quality should both highlight their talents and their sense of agency and

... See more

Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assumes all humans desire is status and likes and influence and convenience and efficiency.

Yes, humans want all those things. But we also want to be inspired. To be delighted.... See more

Søren Kierkegaard: “To dare is to lose one's footing momentarily. Not to dare is to lose oneself.”

Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.

We will benefit from giving ourselves and others the benefit of the doubt as we navigate our understanding of ourselves and of others. We need to reach for grace as we weave in and out of what is me and what is you, and what is us.