Brandy Cerne

The person makes his commitments maximal commitments. He doesn’t just have a career; he has a vocation. He doesn’t just have a contract marriage (What’s in it for me?). He has a covenantal marriage (I live and die for you). He doesn’t just have opinions. He submits to a creed. He doesn’t just live in a place. He helps build a community.

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So, my children live with my mother and so far they do not have worn-out shoes. But what kind of men will they be? I mean, what kind of shoes will they have when they are men? What road will they choose to walk down? Will they decide to give up everything that is pleasant but not necessary, or will they affirm that everything is necessary and that... See more

10x work happens at the frontier of knowledge, away from the routine. It’s where no one knows anything. In my industry, in tech, the technology frontier often has hype, excitement, and opportunity, but not enough people to do the work. The status hierarchy hasn’t been set, nothing’s been written down, and it’s unclear to anyone what will work. As a... See more

what’s dystopian always involves surveillance and monetization, what’s utopian is unmonetized and unsurveilled.

Don’t confuse imagery with things like logos and fonts, though these may be a part of it. Instead, consider imagery to be more about customer perception and brand image.

Brand image deals with the types of feelings a customer has about a brand. In order to create a positive brand image, you’ll need to do the following:

• Learn more about your audience


• U

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Few things give me more of an instant seratonin boost than discovering a new metaphor, and Headlands Center for the Arts recently served up a lovely one. The multidisciplinary arts center just north of the Golden Gate Bridge (where, on another tangential note, I had my 8th grade graduation party) shared that 2023 Artist in Residence Daniela Rivera... See more

Hire for expertise, not experience. The best candidates talk about what they can do, rather than what they did.

she had “wanted to lead what I thought of as a ‘normal’ existence, but I soon found I wasn’t as normal away from the theater as in it.”

She concluded, “Acting is my highest form of intelligence, the time when I use the best part of my brain.”