Brandy Cerne

@brandycerne

Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.

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Treat Your to-Read Pile Like a River, Not a Bucket

Oliver Burkeman oliverburkeman.com

Productivity

Determine if they have a chip on their shoulder . Do they have something to prove? Where’s the hole they’re looking to fill? Ideally, you’d get someone with obvious talent/drive that is misunderstood by the world. Those types of people will run through walls to reconcile their internal view of themselves with external perception.

What you’re

Tara Seshan • How to Hire Low Experience, High Potential People

Hiring Advice

Pivotal moments often happen when you inject more risk, new information, or create upside in an otherwise stable situation. This is why people talk about a sequence of key events precipitated by changing new jobs, meeting a new mentor, launching products, moving across the country, etc. These are moments of great change, and thus, tremendous... See more

Andrew Chen • The Case Against Morning Yoga, Daily Routines, and Endless Meetings

If you’re selling an apartment to a couple having a baby, get a pack of those protective plastic outlet covers and leave them in a drawer with a little note: “You’ve got big adventures coming up, so I took this off your to-do list.” And because so many people move when they find out they’re expecting, keep a case of those outlet covers in your... See more

Notes & Highlights for Unreasonable Hospitality by Will Guidara

Hospitality

Finish Strong, Don’t Tell The Audience “Ah that wasn’t great” : They had a great way to embrace the perception gap: finish strong. I jokingly called this the Kerri Strug principle after her miraculous broken leg landing in the ‘96 Olympics:

Paul Millerd • Speaking, Turning Off Subscriptions, Book Names | #260

public speaking

A good society is like a dense jungle. There are vines and intertwining branches. There are enmeshed root systems and connections across the canopy. There are monkeys playing at the treetops, the butterflies darting below. Every creature has a place in the great ecosystem. There is a gorgeous diversity and beauty and vitality.

A good person leading

David Brooks • The Relationalist Manifesto

Social Health

what’s dystopian always involves surveillance and monetization, what’s utopian is unmonetized and unsurveilled.

Gordon Glasgow • 12 Questions for Jia Tolentino

Find out their wins above replacement. Through the stories they tell, look to see if the end result of the thing they did would have been significantly worse without their involvement. Try to separate their actions from those of their team or the circumstance. This quality should both highlight their talents and their sense of agency and

Tara Seshan • How to Hire Low Experience, High Potential People

Hiring Advice

Good spaces provide bonding and bridging mechanisms. The field of urban planning first introduced the concept of public spaces that bond or bridge. The former serves to aid similar individuals to meet and reinforce ties. The latter bridges diverse people together to coexist and broaden one another’s perspectives. What seems to be working for us is... See more

Social Health