Brandy Cerne

Remember that most of us aren’t born with passions. Passions form from interest, dedication, and practice. The more you give to your craft, the more it gives back to you.

Instead of trying to build an audience...

Build an association with a specific word or idea.

• James Clear: Habits

• Dan Runcie: Business x Hip Hop

• Codie Sanchez: Boring businesses

• Nick Huber: Sweaty startups

• David Perell: Personal Monopoly

• Wes Kao: Spiky Point Of View

When you are associated with a specific word, phrase, idea, or movement, that... See more

‘Feelings’ shares the third rung with the ‘judgments’ quadrant, making it a part of the ‘what about you?’ stage of the model.

Feelings, at least in this regard, means the amount of attachment customers have towards a brand.

How to achieve it

There are many ways to fuel customer emotions through your branding, though one method seems to stand out – br... See more

“Whenever someone tells me they’re expecting their first baby and they’re nervous, I tell them the following: ‘Oh my goodness, that’s wonderful. I am so happy for you. Listen, of course you’re nervous but here’s the deal: you’re ready for all the bad stuff. You’ve been very tired before. You’ve been in pain before. You’ve been worried about money... See more

1. Relationships do not scale. They have to be built one at a time, through patience and forbearance. But norms do scale. When people in a community cultivate caring relationships, and do so repeatedly in a way that gets communicated to others, then norms are established. Trustworthy action is admired; empathy is celebrated. Cruelty is punished and

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Growth is

budgeting

• How to spot it: Selling - there’s a a direct call to action


• Time horizon : short (weeks)


• What you should expect from growth marketing : sales results

Brand is

investing

• How to spot it: Storytelling - there’s no direct call to action


• Time horizon : long (months, years)


• What you should expect from brand marketing : awareness,

... See more