Brandy Cerne

Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acquisition. Don't start a startup where you need to go through someone else to get users.

Create a secret, quirky phrase that you say to yourself when you stop your work for the day to shift out of professional mode. (I used to say: “Schedule shutdown complete.”) When ruminations about work arise, you can simply respond: “I said my shutdown phrase.” Over time, the urge to obsess over work diminishes.

Relationalism asserts that human beings are both fundamentally broken but also splendidly endowed. We have egoistic self-interested desires, and we need those desires in order to accomplish some of the necessary tasks of life: to build an identity, to make a mark on the world, to break away from parents, to compete, create and to shine. Our savage

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1. A good society is like a dense jungle. There are vines and intertwining branches. There are enmeshed root systems and connections across the canopy. There are monkeys playing at the treetops, the butterflies darting below. Every creature has a place in the great ecosystem. There is a gorgeous diversity and beauty and vitality.


2. A good person leading

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Growth is

budgeting

• How to spot it: Selling - there’s a a direct call to action


• Time horizon : short (weeks)


• What you should expect from growth marketing : sales results

Brand is

investing

• How to spot it: Storytelling - there’s no direct call to action


• Time horizon : long (months, years)


• What you should expect from brand marketing : awareness,

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The details we think matter likely don’t when we go deep enough : The “accordion” exercise we did felt like powerful psycho technology the way it completely changed how I thought about getting to the essence of experiences and ideas. In the exercise, you go from 3 minutes of a speech to 2 minutes to 1 minute to 30 seconds to 15 seconds, and then... See more

I struggle with the cultural push toward insularity and self-reliance. I suffer from the inertia of screens and the ennui of stuff. I indulge in the brief hit of dopamine comfort that comes from online shopping (the kitchen gadgets, the houseplants, the skincare products). I drink wine to unwind. I sip from the warm cup of promised safety and... See more