Brandy Cerne

I struggle with the cultural push toward insularity and self-reliance. I suffer from the inertia of screens and the ennui of stuff. I indulge in the brief hit of dopamine comfort that comes from online shopping (the kitchen gadgets, the houseplants, the skincare products). I drink wine to unwind. I sip from the warm cup of promised safety and... See more

Relationalism asserts that human beings are both fundamentally broken but also splendidly endowed. We have egoistic self-interested desires, and we need those desires in order to accomplish some of the necessary tasks of life: to build an identity, to make a mark on the world, to break away from parents, to compete, create and to shine. Our savage

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Navigate the world on their own terms. The best high potential youth are often unconventional in some ways. And if you’re looking for someone unconventional and high potential, they’ll often have a rationale for their unconventional approach. Ideally they can describe their weird path in an internally coherent way without being egotistical or

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A child is born with both ego and heart and soul on full display. But for many people, around adolescence, the ego begins to swell, and the heart and soul recede. People at this age need to establish an identity, to carve a self. Meanwhile, our society tells adolescent boys to bury their emotions and become men. It tells little girls that if they

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I’ve hosted events where only two people showed up. You have to keep at it. Big things start small, but when you have all these pressures and limited resources in a growing company, it’s tempting to quickly ditch anything that’s not working. You can’t hopscotch over the hard bits, as much as you might want to

1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?

2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?

3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.

4. Channel – WHERE you're marketing and selling it.

5. Brand – The... See more

I have been thinking a lot about the continued and increasing lack of importance being placed on the idea of conversation , things over the past few years can feel so transactional. Thing is, like everyone, I love the one-way form of conversation that exists via the abundance (and abundance of forms) of content that is out there that drives me to... See more