Brandy Cerne

My impulse is to say I don’t mind whether my ideas are original, but that’s not exactly true. I don’t want my writing to feel redundant or derivative of popular ideas that have been circulating forever, but to me that’s less about having wholly original thoughts and more about being in conversation with the world around me. Taken too literally,... See more

As we think about a title for episode one, we ask them to imagine the title for episode ten of the third series. We then ask them to imagine, or write down, all the episode titles in between. This serves two purposes: it helps them develop a title format and aids in visualising their content as an archive, which it will become if they fully commit... See more

When people resonate with what you create, it means you’ve correctly diagnosed and articulated a collective idea. Successful writing is the arbitrage of capturing people’s ideas and communicating it to them before they are aware of it themselves.

“People aren't longing to be impressed; they're longing to feel like they're home. If you create a space full of love and character and creativity and soul, they'll take off their shoes and curl up with gratitude and rest, no matter how small, no matter how undone, no matter how odd.” ― Shauna Niequist

Openness. You are not hiring a finished product, and therefore want to ensure the person is open to improvement and new ideas.

1. What to look for:
   
   
   1. Coachability: This trait has two aspects: responding well to feedback, and being self-aware enough to assess their own performance.
   
   
   2. Disagree and commit: Can they get out of their own ego and move

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Navigate the world on their own terms. The best high potential youth are often unconventional in some ways. And if you’re looking for someone unconventional and high potential, they’ll often have a rationale for their unconventional approach. Ideally they can describe their weird path in an internally coherent way without being egotistical or

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I’ve hosted events where only two people showed up. You have to keep at it. Big things start small, but when you have all these pressures and limited resources in a growing company, it’s tempting to quickly ditch anything that’s not working. You can’t hopscotch over the hard bits, as much as you might want to

Fine, you’re thinking, except that restaurants and real estate are filled with opportunities, unlike my business. I don’t buy it. There are inflection points—patterns—in every business. Look closely, and you’ll find them. And when you do, make sure you do something about it.