Brandy Cerne

Søren Kierkegaard: “To dare is to lose one's footing momentarily. Not to dare is to lose oneself.”

Life is not about being the smartest person in the room, or the strongest or the fastest.

Life is about walking through as many doors as you can and learning a new something, seeing a new somewhere and meeting a new someone.

Life is about staying intellectually alive

“We are all juggling so many balls. Differentiate between glass balls and rubber balls — and don’t be afraid to drop the rubber balls.”

Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more

Is there a place in your business that you can’t build without help? Is there something that you can't do on your own? That’s where your community strategy might fit in

While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly connected. Sharing your voice isn’t something you do after you've done the thing—it goes hand in hand with doing it. It's the way you identify the conversation that's yours to lead, connect the dots of... See more

1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?

2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?

3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.

4. Channel – WHERE you're marketing and selling it.

5. Brand – The... See more

That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.

An audience is actually easier to build than... See more