Brandy Cerne

Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assumes all humans desire is status and likes and influence and convenience and efficiency.

Yes, humans want all those things. But we also want to be inspired. To be delighted. T... See more

If your headline completes the sentence “Our product is...” You’re not using their words. If your headline completes the sentence “Now you can ______” or “I wish I could _____” or “Someday I hope to _____” then your language might resonate

Affordance is a property or feature of an object which presents a prompt on what can be done with this object. In short, affordances are cues which give a hint how users may interact with something, no matter physical or digital. For example, when you see a door handle, it is a prompt you can use it to open the door. When you see a receiver icon, i... See more

“Where does this format fit into your target audiences’ lives?” . Build a scenario that explains when and how they engage with your format, and what they need to do to build a regular habit around it.

if I like someone, I just expect them to like me back.