Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
I’d love to sit and chat with my grandmother, Evelyn. She passed away in my late teens, so I knew her, but only when she was older and not her truest self—Alzheimer's has robbed her of her memories. I want to meet her as a 14-year-old, or maybe as a young mom—my age, in her early 40s. I want to know her desires and what scares her. What does she... See more
Ali LaBelle • At The Table With: Taylor Sterling (+ a giveaway!)
Content design is the work of meeting a human’s need for information in the best way for that person to consume it.
Kendra Rainey • The Subtext
Imagine, though, that instead of resorting to one of these fallback positions, you asked yourself: What is the hospitality solution? What if you forced yourself to be creative, to develop a solution that worked because of—not in spite of—your dedication to generosity and extraordinary service? These are almost always harder to execute, and coming... See more
Notes & Highlights for Unreasonable Hospitality by Will Guidara
David Brooks • The Relationalist Manifesto
Remember that most of us aren’t born with passions. Passions form from interest, dedication, and practice. The more you give to your craft, the more it gives back to you.
Morgan Goldberg • How I Got My Job: Launching a Hot Chile Crisp Brand Online
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more
Brian Collins • 101 Design Rules
two paths: the money path and the life path . The money path is the belief that “one day when I sort this out I’ll get to do what I want.” Suffer now for a future payoff. The alternative is something he calls the “life path.” This is the idea that you can “do what you love and the more you follow it you will have your needs met with and without... See more
Paul Millerd • Leaving Money on The Table | #250
My impulse is to say I don’t mind whether my ideas are original, but that’s not exactly true. I don’t want my writing to feel redundant or derivative of popular ideas that have been circulating forever, but to me that’s less about having wholly original thoughts and more about being in conversation with the world around me. Taken too literally,... See more
