Brandy Cerne

Remember that most of us aren’t born with passions. Passions form from interest, dedication, and practice. The more you give to your craft, the more it gives back to you.

“People aren't longing to be impressed; they're longing to feel like they're home. If you create a space full of love and character and creativity and soul, they'll take off their shoes and curl up with gratitude and rest, no matter how small, no matter how undone, no matter how odd.” ― Shauna Niequist

I’d love to sit and chat with my grandmother, Evelyn. She passed away in my late teens, so I knew her, but only when she was older and not her truest self—Alzheimer's has robbed her of her memories. I want to meet her as a 14-year-old, or maybe as a young mom—my age, in her early 40s. I want to know her desires and what scares her. What does she wa... See more

Every level of the weave influences every other level. It is a moral ecosystem. Far off in the distance, there is a city we cannot see—the just society. But right in front of us, visible with the naked eye every day if you know where to look, there are people weaving, giving their heart and souls to daily acts of care. When you see that, you realiz

... See more

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more

As we think about a title for episode one, we ask them to imagine the title for episode ten of the third series. We then ask them to imagine, or write down, all the episode titles in between. This serves two purposes: it helps them develop a title format and aids in visualising their content as an archive, which it will become if they fully commit ... See more

Avoid vague platitudes or anything that sounds like marketing, such as “all in one,” “faster,” “revolutionary” or “convenient.” These platitudes engender cynicism, and people will not infer what they mean. It forces prospects to either guess at what you do or take your word for it that you're awesome — which they’re unlikely to do, given that your

... See more

The relationalist doesn’t walk away from the capitalist meritocracy, the systems of mainstream life. But she balances that worldview with a countervailing ethos that supplements, corrects, and ennobles. She walks in that world, with all its pleasures and achievements, but with a different spirit, a different approach, and different goals. She is co

... See more