Brandy Cerne

A traffic jam is often the first sign that some strategy is reaching its expiration date. Early on, a successful strategy has few proponents because the strategy isn't successful yet . There are few people on the highway because there is no way to know yet whether that highway is going to get you where you want to go.

But as it becomes more apparent... See more

For example, brand loyalty is a common result of reaching brand resonance. In order to maintain customer loyalty, do the following:

• Focus on customer support


• Enhance your customer service


• Offer rewards programs


• Adapt to consumer trends

Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.

I think about what love looked like for me this year.

This year love is gross. It’s the slug trails of Vega and Joni’s snot on Dan’s black t-shirt, cleaning sick out of car seatbelt buckles and scraping cold fish pie off the floor. One day Dan comes home to find me holding a potty of wee next to a urine colour chart on my phone to assess if it could... See more

Content design is the work of meeting a human’s need for information in the best way for that person to consume it.

Consumerist society and blueprint bros would never tell you this but the best sleep optimization protocols are:

• 1) Peace of mind. it's living a life of virtue and forgiving yourself when you fall short. one thing that has helped me is journaling every evening before bed and harvesting all the high / lows of the day as learnings. my soul is here on

... See more