Brandy Cerne

Theory for excellence. "Excellence" is a surprisingly generalizable skill. People who've been great at *anything* are more likely to have the drive and self-discipline to excel even at something unrelated. In 2015, we hired a number of ex-Juilliard musicians with no engineering experience with the assumption that “people who know how to be

... See more

I sense there is a shift happening where people are realizing that they are channeling an ambitious impulse - the desire to grow and evolve - into dumb goals. Rejecting legible ambitious might be the most ambitious thing you can do.

A shift from legible ambition (my parents can easily brag about me) to illegible ambition (no one, including me

... See more

Is there a place in your business that you can’t build without help? Is there something that you can't do on your own? That’s where your community strategy might fit in

“Don’t run away from what you don’t want; run toward what you do.”

A community is a group of people that come together to nurture their own and one another’s growth.

An individual who has become a person has staged a rebellion. She rebels against the individualistic ethos and all the systems of impersonalism. Society tells her to want independence, but she has declared her interdependence. Society says we live in a materialist reality, but she says we live in an enchanted reality. Society tells her to keep her

... See more

I think about what love looked like for me this year.

This year love is gross. It’s the slug trails of Vega and Joni’s snot on Dan’s black t-shirt, cleaning sick out of car seatbelt buckles and scraping cold fish pie off the floor. One day Dan comes home to find me holding a potty of wee next to a urine colour chart on my phone to assess if it could... See more