Brandy Cerne

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a... See more

There is the constant struggle to live as an effective giver and receiver of gifts. There are millions of people around us whose lives are defined by generosity and service. Personal being, Mounier continues, is essentially generous. But our society does not teach us how to be an effective giver of gifts. The schools don’t emphasize it. The popular

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Knowing your biggest competition isn’t other brands in the category; it’s indifference. And realizing that criticism is just a form of caring.

The relationalist is not trying to dominate life by sheer willpower. He is not gripping the steering wheel and trying to strategize his life. He has made himself available. He has opened himself up so that he can hear a call and respond to a summons. He is asking, What is my responsibility here? When a person finds his high calling in life, it

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“Where does this format fit into your target audiences’ lives?” . Build a scenario that explains when and how they engage with your format, and what they need to do to build a regular habit around it.

That next endeavor that you launch, whether it’s creating handcrafted products for the farmers market, starting a new coffee shop, if you share your story and give people a way to follow your journey, they will. Some will buy your products, others will tell their friends, and still more will cheer you on.

An audience is actually easier to build than... See more