Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
David Brooks • The Relationalist Manifesto
two paths: the money path and the life path . The money path is the belief that “one day when I sort this out I’ll get to do what I want.” Suffer now for a future payoff. The alternative is something he calls the “life path.” This is the idea that you can “do what you love and the more you follow it you will have your needs met with and without... See more
Paul Millerd • Leaving Money on The Table | #250
I think about what love looked like for me this year.
This year love is gross. It’s the slug trails of Vega and Joni’s snot on Dan’s black t-shirt, cleaning sick out of car seatbelt buckles and scraping cold fish pie off the floor. One day Dan comes home to find me holding a potty of wee next to a urine colour chart on my phone to assess if it could... See more
This year love is gross. It’s the slug trails of Vega and Joni’s snot on Dan’s black t-shirt, cleaning sick out of car seatbelt buckles and scraping cold fish pie off the floor. One day Dan comes home to find me holding a potty of wee next to a urine colour chart on my phone to assess if it could... See more
Natasha Lunn • A conversation on love with Cheryl Strayed (part one)
Reading Miek Wiking’s background habit reminded me of my sister’s own ‘rule of five’ (Wiking favours six.) As a way of making peace with a disappointment, you ask yourself, Will it matter in 5 days? Will it matter in 5 weeks? By the time you get to 5 months, it usually doesn’t matter.
Bits #25
Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high on both.
There are
... See more