Brandy Cerne

There is the constant struggle to live as an effective giver and receiver of gifts. There are millions of people around us whose lives are defined by generosity and service. Personal being, Mounier continues, is essentially generous. But our society does not teach us how to be an effective giver of gifts. The schools don’t emphasize it. The popular

... See more

The feel of things vs the think of things.

My mentor John Borthwick recently turned me to the phrase: “The truth of a thing is the feel of it, not the think of it.”

I’m thinking about how the only way to get better at making things is to make things, and to let the thinking happen inside the work – where you can judge a thing based on how it feels –... See more

Conformism is the force that translates our own desires through others' desires. We learn to play a role. We become so good at playing the role that we become 'inaccessible' to ourselves; our own desires and truth are 'impenetrable.'

What does it mean to be a parent ? An entrepreneur ? An early adopter of the latest technology? Our roles are bound... See more

The state has an important but incomplete role to play in this process. The state can provide services, but it cannot easily provide care. That is to say, the state can redistribute money to the poor, can build homeless shelters and day care centers. It can create the material platforms on which relationships can be built. But the state can’t

... See more

When clients say that they ‘need a website,’ they often also need a brand style guide and content to go with it, and when clients say that they ‘need a brand,’ we have to ask them where that brand is going to live. Digital and branding go hand in hand, and the web is often the first manifestation of the brand with a physical product or a store to... See more