Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. đ§đˇ Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
David Brooks ⢠The Relationalist Manifesto
To increase your brand awareness, and thus answer the âwho are youâ salience stage of the resonance model:
The more you build brand awareness, the better youâll answer the âwho are you?â question, which ultimately is the key to reaching salience.
- Define your brand in detail
- Maintain steady focus on content
- Get creative with communication
The more you build brand awareness, the better youâll answer the âwho are you?â question, which ultimately is the key to reaching salience.
Casey Schmidt ⢠A unique brand resonance model guide for 2020
Creating high density of not only people, but ideas and energy = serendipity and aliveness. Lewis Mumford writes that the primary purpose of the city is âto permitâindeed, to encourageâthe greatest possible number of meetings, encounters, challenges, between varied persons and groups, providing as it were a stage upon which the drama of social life... See more
My impulse is to say I donât mind whether my ideas are original, but thatâs not exactly true. I donât want my writing to feel redundant or derivative of popular ideas that have been circulating forever, but to me thatâs less about having wholly original thoughts and more about being in conversation with the world around me. Taken too literally,... See more
Haley Nahman ⢠#206: Hosting parties, having babies, being âoriginalâ
âProfessionals today would never self-identify as bureaucrats. Product managers at Google might have sleeve tattoos or purple hair. They might describe themselves as âcreatorsâ or âcreatives.â They might characterize their hobbies as entrepreneurial âside hustles.â But their actual day-in, day-out work involves the coordination of various teams and... See more
Haley Nahman ⢠#11: Can you be selfless on social media?
It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more
Koto ⢠Early-stage branding: driving go-to-market impact
People are only attracted to information that helps them survive and thrive, and People, for the most part, only listen to ideas that are communicated simply.
Notes & Highlights for How to Grow Your Small Business by Donald Miller
When people resonate with what you create, it means youâve correctly diagnosed and articulated a collective idea. Successful writing is the arbitrage of capturing peopleâs ideas and communicating it to them before they are aware of it themselves.
In the university program where I was supposed to be emancipating myself from the kitchen, preparing myself to go back to New York having at least answered the question of my own potential, the novelty and thrill had thoroughly worn off. I could not find the fun or the urgency in the eventless and physically idle academic life. It was so lethargic
... See more