Brandy Cerne

we have to compete with the biggest and the best in each category of content we produce. But no, we don't need to BE them to compete with them. In fact, I'd posit there is no objective or academic way to declare something like a newsletter or a podcast or an expert or a brand as "the best." Everyone is making subjective, emotional decisions, then... See more

For example, brand loyalty is a common result of reaching brand resonance. In order to maintain customer loyalty, do the following:

• Focus on customer support


• Enhance your customer service


• Offer rewards programs


• Adapt to consumer trends

Your premise is the specific, defensible purpose for a project or your overall platform, pulled from your personal vision for your audience . Most work is too generic to resonate, too forgettable to become anyone’s favorite. But by developing our premise — and forcing ourselves to test just how differentiated it truly feels to others — we stand a... See more

Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.

I struggle with the cultural push toward insularity and self-reliance. I suffer from the inertia of screens and the ennui of stuff. I indulge in the brief hit of dopamine comfort that comes from online shopping (the kitchen gadgets, the houseplants, the skincare products). I drink wine to unwind. I sip from the warm cup of promised safety and... See more

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets... See more