Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
Creating high density of not only people, but ideas and energy = serendipity and aliveness. Lewis Mumford writes that the primary purpose of the city is “to permit—indeed, to encourage—the greatest possible number of meetings, encounters, challenges, between varied persons and groups, providing as it were a stage upon which the drama of social life... See more
Simple is a competitive advantage
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
When it's easier to describe what you do, it's more memorable. It spreads faster. Your onboarding gets more efficient, and your customer acquisition gets cheaper. Simpler is a competitive advantage unto itself.
The hardest part about this for a lot of product builders is simply that the ego wants to be different.... See more
Why your product idea sounds too complicated
Hire for expertise, not experience. The best candidates talk about what they can do, rather than what they did.
David • 99 Pieces of Unsolicited, (Possibly) Ungooglable Startup Advice
David Brooks • The Relationalist Manifesto
The first five minutes of a gathering can change everything. My most recent newsletter is now online and available for all. In it, I take on one of my favorite topics: the magic of a good opening.
For the full read, check out my monthly newsletter in my Linktree ✨
instagram.comI’ve hosted events where only two people showed up. You have to keep at it. Big things start small, but when you have all these pressures and limited resources in a growing company, it’s tempting to quickly ditch anything that’s not working. You can’t hopscotch over the hard bits, as much as you might want to
From Instant Pot to Instagram: Critical Lessons in Startup Community Building
If you find yourself angrily or excitedly replying in paragraphs to someone else’s writing or creations, you should stop and ask yourself, “Is this my curiosity demanding to be unleashed?”