Brandy Cerne

It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.

Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more

Relationalism is a middle way between hyper-individualism and collectivism. The former detaches the person from all deep connection. The latter obliterates the person within the group, and sees groups as faceless herds. The relationalist sees each person as a node in a thick and enchanted web of warm commitments. She seeks to build a neighborhood,

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I sense there is a shift happening where people are realizing that they are channeling an ambitious impulse - the desire to grow and evolve - into dumb goals. Rejecting legible ambitious might be the most ambitious thing you can do.

A shift from legible ambition (my parents can easily brag about me) to illegible ambition (no one, including me

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In order to meet the objectives of the ‘performance’ stage, build brand differentiation by doing the following:

• Creating memorable experiences


• Displaying positive brand values


• Telling important brand stories


• Building brand personas

Creating differentiation helps answer the ‘what are you?’ stage, but remember that performance is only one of the quadrants... See more

An individual who has become a person has staged a rebellion. She rebels against the individualistic ethos and all the systems of impersonalism. Society tells her to want independence, but she has declared her interdependence. Society says we live in a materialist reality, but she says we live in an enchanted reality. Society tells her to keep her

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Have a contrarian point of view. Traits of a top-tier contrarian view:

• People can disagree with it, like the thesis of a persuasive essay. It’s debatable.


• Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better

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Companies aren’t meant to last forever. They’re transient containers by which people self-actualize for a little via alchemy with other souls. Joining a company is a statement about how you want to grow. Starting a company is a statement about how you want others to grow.