Brandy Cerne

1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?

2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?

3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.

4. Channel – WHERE you're marketing and selling it.

5. Brand – The... See more

Starting with language/market fit brings three other big advantages:

1. Speed - Product build-measure-learn cycles, even just prototyping, can take weeks. But you can iterate language 5X in a single day.

2. Traction - A pre-launch lead-capture site (that markets the product to validate demand) with 25% conversion is a strong signal to potential... See more

why it's hard to make friends as an adult:

where there's shared context (seeing the same people over many months daily i.e. workplaces) there's a lack of shared interests

where there's shared interest (hobby groups, bookclubs, etc) there's a lack of shared context

Our desires, motivations and behaviors are constantly being shaped by incentives and systems we aren’t even aware of. So much genius and money has gone into a metaphor that assumes all humans desire is status and likes and influence and convenience and efficiency.

Yes, humans want all those things. But we also want to be inspired. To be delighted.... See more

she had “wanted to lead what I thought of as a ‘normal’ existence, but I soon found I wasn’t as normal away from the theater as in it.”

She concluded, “Acting is my highest form of intelligence, the time when I use the best part of my brain.”

After seeing some 800~ events take place at The Commons i've learned 3 things:

• 1) plausible deniability: if you say we're here to make friends, friendship doesn't happen. if you say we're here to research or talk about niche topic x and y, friendships always form. same applies to dating.


• 2) communities are built from strong 1-1 relationships. as an

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Being free is, in part, achieved through being connected.

To find a topic that is right for you:

1. Follow your energy . What topics give you energy to think about, write about, and talk about? What saps you of energy? Spend more on the former and less on the latter. This one trick will tell you a lot.


2. Make sure it’s based on your real-life experience. You need to know what you’re talking about. People can

... See more