Brandy Cerne

@brandycerne

Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.

brandbybrandy.com

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The best adult life is lived by making commitments and staying faithful to those commitments: commitments to a vocation, to a family, to a philosophy or faith, to a community. Adult life is about making promises to others, being faithful to those promises. The beautiful life is found in the mutual giving of unconditional gifts.

David Brooks • The Relationalist Manifesto

Social Health

It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.

Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your... See more

Koto • Early-stage branding: driving go-to-market impact

Branding

The hyper-individualist operates by a straightforward logic: I make myself strong and I get what I want. The relationalist says: Life operates by an inverse logic. I possess only when I give. I lose myself to find myself. When I surrender to something great, that’s when I am strongest and most powerful.

David Brooks • The Relationalist Manifesto

Social Health

The details we think matter likely don’t when we go deep enough : The “accordion” exercise we did felt like powerful psycho technology the way it completely changed how I thought about getting to the essence of experiences and ideas. In the exercise, you go from 3 minutes of a speech to 2 minutes to 1 minute to 30 seconds to 15 seconds, and then... See more

Paul Millerd • Speaking, Turning Off Subscriptions, Book Names | #260

public speaking

Determine if they have a chip on their shoulder . Do they have something to prove? Where’s the hole they’re looking to fill? Ideally, you’d get someone with obvious talent/drive that is misunderstood by the world. Those types of people will run through walls to reconcile their internal view of themselves with external perception.

What you’re

Tara Seshan • How to Hire Low Experience, High Potential People

Hiring Advice

You need shared contexts and shared interests. The reason why it’s difficult to make friends as an adult is because where there's shared context (seeing the same people over many months daily i.e. workplaces) there's a lack of shared interests. Where there's shared interest (hobby groups, bookclubs, etc) there's a lack of shared context. A place... See more

Social Health

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more

wearecollins.com • 101 Design Rules

Resonance

substackcdn.com

Branding

Casey Schmidt • A unique brand resonance model guide for 2020

Resonance