Brandy Cerne

Brand sustainability comes down to two things:  relevance and differentiation.  Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand.  The goal is to be high on both. 

There are

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Affordance is a property or feature of an object which presents a prompt on what can be done with this object. In short, affordances are cues which give a hint how users may interact with something, no matter physical or digital. For example, when you see a door handle, it is a prompt you can use it to open the door. When you see a receiver icon,... See more

The person makes his commitments maximal commitments. He doesn’t just have a career; he has a vocation. He doesn’t just have a contract marriage (What’s in it for me?). He has a covenantal marriage (I live and die for you). He doesn’t just have opinions. He submits to a creed. He doesn’t just live in a place. He helps build a community.

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Content design is the work of meeting a human’s need for information in the best way for that person to consume it.

Life is not about being the smartest person in the room, or the strongest or the fastest.

Life is about walking through as many doors as you can and learning a new something, seeing a new somewhere and meeting a new someone.

Life is about staying intellectually alive

The details we think matter likely don’t when we go deep enough : The “accordion” exercise we did felt like powerful psycho technology the way it completely changed how I thought about getting to the essence of experiences and ideas. In the exercise, you go from 3 minutes of a speech to 2 minutes to 1 minute to 30 seconds to 15 seconds, and then... See more

Gifts, to me, are deeply meaningful, which is why I get so mad when a business gives me a cheap tote with a branded USB drive. Try harder! Do better! Gifts are a way to tell people you saw, heard, and recognized them—that you cared enough to listen, and to do something with what you heard. A gift transforms an interaction, taking it from... See more