Brandy Cerne

By looking around himself a man can find out how to use the little virtues—moderately and when they are necessary—he can drink them in from the air, because the little virtues are of a kind that is common among men. But one cannot breathe in the great virtues from the surrounding air,

In the university program where I was supposed to be emancipating myself from the kitchen, preparing myself to go back to New York having at least answered the question of my own potential, the novelty and thrill had thoroughly worn off. I could not find the fun or the urgency in the eventless and physically idle academic life. It was so lethargic

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Conformism is the force that translates our own desires through others' desires. We learn to play a role. We become so good at playing the role that we become 'inaccessible' to ourselves; our own desires and truth are 'impenetrable.'

What does it mean to be a parent ? An entrepreneur ? An early adopter of the latest technology? Our roles are bound... See more

This is a hospitality solution: a problem that we solved not by sneakily chipping away at the service we were offering but by blowing it out in the opposite direction—by giving more, not less.