Smart people are a dime a dozen and often don’t amount to much. What counts is being creative and imaginative.

Where we invest our time also has a Return on Energy (ROE).

If you have time to consume, you have time to create.

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets ... See more