Blake J. Graham
@bjg
Blake J. Graham
Architecting Desire: Customer Insight and Discovery Strategies Behind Iconic Products
Executive Summary
The creation of iconic, category-defining products is not a matter of chance but the result of rigorous methodologies centered on deep customer understanding, strategic market positioning, and relentless iteration. Products like the Apple iPhone, I... See more
Executive Summary
The creation of iconic, category-defining products is not a matter of chance but the result of rigorous methodologies centered on deep customer understanding, strategic market positioning, and relentless iteration. Products like the Apple iPhone, I... See more
