Bianca Aguilar

North American vs Southeast Asian e-commerce

Most e-commerces in Southeast Asia are super ecosystems that offer more categories and services. To help users recognize all of those easily these e-commerce utilize much of visual cues and extensive description.

If we're looking to distribute digital products outside of our home region, we need to

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In the future, education will look like a game, and it’ll be embedded in our lives. We’ll not only be surrounded by endless opportunities for learning by doing, but we’ll also be able to benefit from these. This could encourage a mindset where learning is valued over earning.

No one likes over-complexity. So why does it seem to abound on the Chinese web? I think the main problems here are low awareness of web usability and a culture of duplication. There is an incredible amount of copy-catting that goes on between Chinese websites. One guy does a text-heavy design on a site that become popular, the next guy is

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Steer Clear of Black and White Headshots

I spent a couple of years wondering why I met resistance whenever I suggested black-and-white “Our Team” bio headshots to Chinese clients. Someone finally spilled the beans: black-and-white personal headshots are typically displayed at funerals, the black-and-white color indicating the subject of the image

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