Bianca Aguilar

No one likes over-complexity. So why does it seem to abound on the Chinese web? I think the main problems here are low awareness of web usability and a culture of duplication. There is an incredible amount of copy-catting that goes on between Chinese websites. One guy does a text-heavy design on a site that become popular, the next guy is

Hui, who previously designed the  New York Times’  Chinese logo and a custom typeface for tech giant Tencent, believes that Chinese type design has become stagnant and unoriginal. Most of the fonts on the market have gone through a process of convergent evolution to become blocky and conventional. “There’s no emotion behind them,” Hui told  Rest

Southeast Asia is one of the most challenging markets and designing for inclusivity  is even more difficult due to the  unique and diverse demographic, culture and behaviour .

Typography is a tool, Hui said, but not just for displaying words. Type reflects culture and influences it. “Chinese trends have always lagged by 10 years,” Hui said. “I really want to help the Chinese scene to catch up to the Western or Japanese visual language and culture. I hope Chinese will.” 

The culture of a country sews threads throughout everything its members see and say. Here, details are a welcome aspect of communication and therefore web design too, as a website conveys information and sells the company and its products in place of a live salesperson. Details are needed because risk is absolutely not tolerated. More