Bianca Aguilar

The Southeast Asian countries might be at the last ripple of the digitalization wave that makes them get the latest awareness on digital solutions.

Southeast Asia is one of the most challenging markets and designing for inclusivity  is even more difficult due to the  unique and diverse demographic, culture and behaviour .

“If you have to explain why a typeface is beautiful, then it isn’t.”

In terms of real UX preference differences, I can say that the Bootstrap-3 big-grid-spacing revolution has not hit here yet, and many Chinese feel like a 30 px margin is too loose, that it leaves the webpage feeling too disconnected. The local eye seems a little more tuned into smaller grid spacing

Ahhhhh, the “cute” factor. Japan is a gentle, nonviolent country and that core cultural thread is sewn throughout eCommerce and mobile communication.