Bianca Aguilar

Typography is a tool, Hui said, but not just for displaying words. Type reflects culture and influences it. “Chinese trends have always lagged by 10 years,” Hui said. “I really want to help the Chinese scene to catch up to the Western or Japanese visual language and culture. I hope Chinese will.” 

Hui, who previously designed the  New York Times’  Chinese logo and a custom typeface for tech giant Tencent, believes that Chinese type design has become stagnant and unoriginal. Most of the fonts on the market have gone through a process of convergent evolution to become blocky and conventional. “There’s no emotion behind them,” Hui told  Rest

I spent a couple of years wondering why I met resistance whenever I suggested black-and-white “Our Team” bio headshots to Chinese clients. Someone finally spilled the beans: black-and-white personal headshots are typically displayed at funerals, the black-and-white color indicating the subject of the image