Bianca Aguilar

It is important to consider the reliability of our digital products due to the majority of people who still only have limited internet connection and low-end smartphones.

Typography is a tool, Hui said, but not just for displaying words. Type reflects culture and influences it. “Chinese trends have always lagged by 10 years,” Hui said. “I really want to help the Chinese scene to catch up to the Western or Japanese visual language and culture. I hope Chinese will.” 

Southeast Asia is one of the most challenging markets and designing for inclusivity  is even more difficult due to the  unique and diverse demographic, culture and behaviour .