Bianca Aguilar
@biancamikaila
Bianca Aguilar
@biancamikaila
I spent a couple of years wondering why I met resistance whenever I suggested black-and-white “Our Team” bio headshots to Chinese clients. Someone finally spilled the beans: black-and-white personal headshots are typically displayed at funerals, the black-and-white color indicating the subject of the image
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There needs to be a mindful approach in treating languages. In addition to translating word by word, there is a need to understand the local nuance of the words in a specific context.
Hui, who previously designed the New York Times’ Chinese logo and a custom typeface for tech giant Tencent, believes that Chinese type design has become stagnant and unoriginal. Most of the fonts on the market have gone through a process of convergent evolution to become blocky and conventional. “There’s no emotion behind them,” Hui told Rest
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anthropology and

typography and