Bianca Aguilar
@biancamikaila
Bianca Aguilar
@biancamikaila
There needs to be a mindful approach in treating languages. In addition to translating word by word, there is a need to understand the local nuance of the words in a specific context.
In terms of real UX preference differences, I can say that the Bootstrap-3 big-grid-spacing revolution has not hit here yet, and many Chinese feel like a 30 px margin is too loose, that it leaves the webpage feeling too disconnected. The local eye seems a little more tuned into smaller grid spacing
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No one likes over-complexity. So why does it seem to abound on the Chinese web? I think the main problems here are low awareness of web usability and a culture of duplication. There is an incredible amount of copy-catting that goes on between Chinese websites. One guy does a text-heavy design on a site that become popular, the next guy is
... See moreNorth American vs Southeast Asian e-commerce
Most e-commerces in Southeast Asia are super ecosystems that offer more categories and services. To help users recognize all of those easily these e-commerce utilize much of visual cues and extensive description.
If we're looking to distribute digital products outside of our home region, we need to
... See moreHowever there are differences in eCommerce unique to this culture.