Bianca Aguilar

Hui, who previously designed the  New York Times’  Chinese logo and a custom typeface for tech giant Tencent, believes that Chinese type design has become stagnant and unoriginal. Most of the fonts on the market have gone through a process of convergent evolution to become blocky and conventional. “There’s no emotion behind them,” Hui told  Rest

Typography is a tool, Hui said, but not just for displaying words. Type reflects culture and influences it. “Chinese trends have always lagged by 10 years,” Hui said. “I really want to help the Chinese scene to catch up to the Western or Japanese visual language and culture. I hope Chinese will.” 

The culture of a country sews threads throughout everything its members see and say. Here, details are a welcome aspect of communication and therefore web design too, as a website conveys information and sells the company and its products in place of a live salesperson. Details are needed because risk is absolutely not tolerated. More

Hui said that the point of the project is not just an exercise in aesthetics, but an attempt to “decolonize” Chinese type. He intends to take it back to its roots before the influence of Japanese designers, and to free it from the cultural gravity of the mainland, where even typefaces come under the purview of the state. His research and

"We need to also understand that we can only celebrate automation when we have strong safety nets and strong security systems that allow us to reimagine our ways of living."