The Tech Scene

Japan is known the world over for pioneering many technological innovations. This daring attitude is and isn’t part of the web culture. Japan has some really unique services for consumers like the one’s I’ve mentioned, and websites sprung up to help make the eCommerce transition smooth. So smooth that in 2013 Japan ranked #2 on the

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Notable Differences

However there are differences in eCommerce unique to this culture. 

• First, speed. Blazing speed. 


• Then yes, COD. 


• But also, there is a large diverse eCommerce industry for food. 

Communication

The culture of a country sews threads throughout everything its members see and say. Here, details are a welcome aspect of communication and therefore web design too, as a website conveys information and sells the company and its products in place of a live salesperson. Details are needed because risk is absolutely not tolerated. More

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Those Bright Colors

A thought about all those bright colors: the party district in Tokyo is organized per se, but as a massive melange of fluorescence visible from Mars. It makes Las Vegas look like a string of holiday lights around your dorm room window. Information grabs you by the retina and trips you over the sidewalk as you try to keep up.

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The Cute Factor

Ahhhhh, the “cute” factor. Japan is a gentle, nonviolent country and that core cultural thread is sewn throughout eCommerce and mobile communication.