Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
An online community can generate new leads, improve customer retention, add value for your existing customers, and give you deeper insight into who you’re talking to. Your audience is merely a part of this.
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
MIT engineers develop stickers that can see inside the body
news.mit.edu
Unlike professionals who develop characters and plotlines for video game studios, Lahijani specifically writes for users who play Grand Theft Auto 5 Roleplay, a multiplayer computer version of the popular console game. In this iteration of the game, players have to submit character backstories to join specific servers and play with certain users.
Megan Sauer • 19-year-old who makes $10,000 a month from his video game side hustle: 'I never knew that writing could make me' so much money
“We want the discussions to be more than just about our product; that would be self-serving. We want it to be more than that. We see people sharing life’s successes and tragedies, setting goals and holding one another accountable.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
4. Monetize Exclusivity
- Subscription or initiative models enhance exclusivity
- Monetization can be scaled in tiers, exclusive merch, etc.
Future of Social Communities
"Context collapse": the issue of not having a platform unique to them (to avoid overlap with parents, coworkers, etc.) While they have always been online, they may or may not have other tech skills.