Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
DEWALT, the leader in the professional power tool market, revealed that it has saved close to $6 million in research costs alone since launching its insight community.
Future of Social Communities
INFLUENCERS ARE PRIORITIZING MONETIZED CONTENT AND COMMUNITIES AS AD REVENUE CAN BE UNRELIABLE
Future of Social Communities
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Every speaker is learning how to write exquisite layers of social nuance that we once reserved for speech, whether we mark them by switching alphabets, switching languages, or respelling word." p.57
Weston Public Library • Because Internet
“If you look at these fan clubs or VIP memberships that have launched, it’s tied to exclusive, specific types of content being provided by influencers and celebrities.”- Krishna Subramanian, CEO of influencer marketing firm Captiv8.
Future of Social Communities
But then again, she said, few could have predicted the endurance of the slang word “cool” as a marker for all things generally good or fashionable. Researchers say it emerged nearly a century ago in the 1930s jazz scene, retreated from time to time over the decades, but kept coming back.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
3. Deeper Fan Engagement
- Community members can be a part of fan-made boards for the brand, test product, etc.
Future of Social Communities
This is a presentation on the book, just the tip of the iceberg if you're interested in more :)
Weston Public Library • Because Internet
Unlike traditional e-commerce journey, which starts from a massive menu of options, the feed starts from popular SKUs. How does this happen?