Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
the thing about the bouba/kiki effect is that it shows us that maybe not all signs are arbitrary , which is pretty fucking cool. A lot of us have a pretty strong impulse to use back vowels (like “ou”) and voiced plosives (like “b”) or nasals (like “m”) to talk about curvy shapes. That is to say, we see a soft round thing and we point at
... See moreFelicia Davin • Let's have a bouba
When the niche is narrow enough, you need very few people to make this kind of community network effect work.
Mighty • Content Alone Will Kill the Creator Economy
"Studies found the messages overall have been getting more complex over time."
p.58
Weston Public Library • Because Internet
It happens through integration of social components into the traditional online shopping process.
Ana Andjelic • Intro to community commerce
For example, if there were canisters labeled “gasoline drums,” no worker would ever smoke near them because they were explicitly dangerous.
However, when the canisters were labeled “ empty gasoline drums,” workers would be less vigilant and would smoke near them.
The word empty , in their minds, meant “ free of risk .”
... See moreMonica A. Winkler • This is how your language affects your thoughts
“Our community has been a great source of ideas for new product features, so much so that we’ve rolled out “Feature Friday” in our Facebook group. Every Friday, we invite members to share their ideas, which our product team reviews as key input to our product roadmap.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
Come for the content, stay for the community network effect
Mighty • Content Alone Will Kill the Creator Economy
8. Continue nesting rules this way until everyone is in alignment.