Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
Good break down of how bilateral engagement is what makes a community a community with a few examples of audiences (unilateral engagement) vs communities (bi-directional engagement)
Impactplus • Audience vs. Community: What's the Difference for Your Brand?
Come for the content, stay for the community network effect
Mighty • Content Alone Will Kill the Creator Economy
When the niche is narrow enough, you need very few people to make this kind of community network effect work.
Mighty • Content Alone Will Kill the Creator Economy
“Our community has been a great source of ideas for new product features, so much so that we’ve rolled out “Feature Friday” in our Facebook group. Every Friday, we invite members to share their ideas, which our product team reviews as key input to our product roadmap.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
A creator needs a community, and not just any old community, but one that takes advantage of the most important dynamic enabled by the internet: a network effect.
Mighty • Content Alone Will Kill the Creator Economy
not all languages have the same color terms. If you give speakers of different languages a color spectrum and ask them to label when one color becomes another, they will give different answers
Monica A. Winkler • This is how your language affects your thoughts
1. Set clear boundaries between community and resources.
Coindesk • DAOs Are the New Way of Impact Work
3. Put forward clear participatory procedures for updating rules.