Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Influencer Sigh Swoon has created a Patreon account that allows her fans to become more closely connected to her via Close Friends, access to her book club, etc.
“If you look at these fan clubs or VIP memberships that have launched, it’s tied to exclusive, specific types of content being provided by influencers and celebrities.”- Krishna Subramanian, CEO of influencer marketing firm Captiv8.
A community goes beyond simply the group or number of people experiencing your brand on their own. It brings them together in one place for a shared experience.