Ben Percifield

Influencer Sigh Swoon has created a Patreon account that allows her fans to become more closely connected to her via Close Friends, access to her book club, etc.

Audiences must be engaged by you; Communities engage with you on their own.

The elements of the community-driven journey are:

1. Pique their interest


2. Establish social currency


3. Reward, active and earn

3. Deeper Fan Engagement

• Community members can be a part of fan-made boards for the brand, test product, etc.

“If you look at these fan clubs or VIP memberships that have launched, it’s tied to exclusive, specific types of content being provided by influencers and celebrities.”- Krishna Subramanian, CEO of influencer marketing firm Captiv8.

A community goes beyond simply the group or number of people experiencing your brand on their own. It brings them together in one place for a shared experience.

72% of users would apply at least one selection filter for joining a community today - something already occurring on most Facebook groups.