Ben Percifield

@benpercifield

Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats

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Pre internet people generally have one account somewhere that someone set up for them. They know how to do basic things, as long as there are no changes."

Weston Public Library • Because Internet

NbG by Nike IS A NEW KIND OF SHOPPING APP designed for girls who 'Just Do It' their own way. NbG is an experimental Nike project built by a passionate team with a simple idea: we believe YOU DESERVE TO HAVE A SAY in the products you buy.

Future of Social Communities

8. Continue nesting rules this way until everyone is in alignment.

Coindesk • DAOs Are the New Way of Impact Work

Most people identify the curvy shape as “bouba” and the pointy shape as “kiki.”

Felicia Davin • Let's have a bouba

Cultivating strong connections between fans can build stronger brand loyalty

Future of Social Communities

@ 50 mins, the evolution of language to describe colors: Someone studied languages & the emergence of colors: Red always comes first, blue is always at the end.

Radiolab • Colors

57% reveal that smaller communities make them feel like they are surrounded by people that care about the same thing as them.

Future of Social Communities

TELFAR is pursuing the reverse pyramid model of its growth. The Reverse Pyramid model refers to the revolutionary switch of the relationship between availability of something and its aspirational value. The model breaks from the established business and brand logic as it generates access to desirable products, taste, knowledge, and community in... See more

Substack • Entertainment x Shopping

all our texting and tweeting is making us better at expressing ourselves

in writing.