Will Bench
@bench
Will Bench
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See moreYeahyeahyeah and Action
"My daddy always told me to just do the best you knew how and tell the truth. He said there was nothin to set a man’s mind at ease like wakin up in the morning and not havin to decide who you were. And if you done somethin wrong just stand up and say you done it and say you’re sorry and get on with it. Don’t haul stuff around with you."
No Country
... See moreTo be
I’m reminded of the words of sci-fi author Ursula K. Le Guin: “We live in capitalism. Its power seems inescapable. So did the divine right of kings.” Of course, it was also noted by philosophers Fredric Jameson and Slavoj Žižek that “It’s easier to imagine the end of the world than the end of capitalism.” Such a statement displays the narrative
... See moreTFSX • The Future Thinker’s Dilemma
Charlie Munger, Warren Buffett’s late and longtime business partner, once said, “Show me the incentive and I'll show you the outcome.
