Will Bench

From reading over 100 business books and running a startup for over a year, here's a 2-word summary of communication that might save you years of reading:

Contrast

Potential

It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with... See more

I remember a McKinsey women’s event where fifteen or twenty young consultants from the San Francisco office sat around a glossy oval table listening to a junior partner speak about her successful ascent. The topic turned to work-life balance, as it always did at such events, and she advised us as follows: If there is a household task where it... See more

This is why I feel like people who are less cerebral and less aware of all of the ways in which they are imperfect, they just blast past everyone else. Because they're just doing things. And they get better so much quicker. So I think that's a message I want to give to the world. You're good to go. Just start doing things.

We have become archivists of the self, I thought, curators of a life half-lived. Each countless photograph of a wonder, of dinner, of a view, of our children, of the utter banality of our everyday lives, was not a memento, a way of remembering the things we did, but instead evidence of the poverty of our engagement with the present moment.

The way to end up with a good plan is not to start with a good plan, it's to start with some plan, and then slam that plan against reality until reality hands you a better plan.

The sad truth is that most evil is done by people who never make up their minds to be good or evil.