Will Bench

If you want to create the common sense that comes from twenty years of being in the world, you need to devote twenty years to the task. You can't assemble an equivalent collection of heuristics in less time; experience is algorithmically incompressible.

Ted Chiang, The Lifecycle of Software Objects

Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.

-OH, on building teams and brand communities