Will Bench
@bench
Will Bench
@bench
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
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Winston Churchill hit the nail on the head when he said, “Success consists of going from failure to failure without loss of enthusiasm.”