Will Bench

From reading over 100 business books and running a startup for over a year, here's a 2-word summary of communication that might save you years of reading:

Contrast

Potential

It's not enough to say 'matcha is good', it's not a story until you say 'compared to coffee, matcha makes you consistently alert but not jittery'. It's not a story with... See more

Looking closely is valuable at every scale. From looking closely at a sentence, a photograph, a building, a government. It scales and it cascades — one cognizant detail begets another and then another. Suddenly you’ve traveled very far from that first little: Huh.

I’d say that that huh is the foundational block of curiosity. To get good at the huh... See more