Will Bench
@bench
Will Bench
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See moreThe secret is not to chase butterflies, but to take care of the garden so they'll come to you
This is why I feel like people who are less cerebral and less aware of all of the ways in which they are imperfect, they just blast past everyone else. Because they're just doing things. And they get better so much quicker. So I think that's a message I want to give to the world. You're good to go. Just start doing things.
Alex Dobrenko • Get over your ick and do the thing
Action and
