Will Bench
@bench
Will Bench
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See moreWe have become archivists of the self, I thought, curators of a life half-lived. Each countless photograph of a wonder, of dinner, of a view, of our children, of the utter banality of our everyday lives, was not a memento, a way of remembering the things we did, but instead evidence of the poverty of our engagement with the present moment.
M. E. Rothwell • All Hail the Cloud
Rory Sutherland on why group decision making is often worse than personal judgement https://t.co/Gj6CRLLF40
Winston Churchill hit the nail on the head when he said, “Success consists of going from failure to failure without loss of enthusiasm.”
Ray Dalio • Principles: Life and Work
The 37signals Guide to Internal Communication
The how, where, why, and when we communicate. Long form asynchronous? Real-time chat? In-person? Video? Verbal? Written? Via email? In Basecamp? How do we keep everyone in the loop without everyone getting tangled in everyone else’s business? It’s all in... See more
Jason Friedx.com