Will Bench
@bench
Will Bench
We have become archivists of the self, I thought, curators of a life half-lived. Each countless photograph of a wonder, of dinner, of a view, of our children, of the utter banality of our everyday lives, was not a memento, a way of remembering the things we did, but instead evidence of the poverty of our engagement with the present moment.
M. E. Rothwell • All Hail the Cloud
One of the mistakes we make is believing that information is meant to be established and authoritative. Outside of a highly select set of "eternal truths," most ideas are meant to be fluid.
Kyle Harrison • Open-Source Knowledge
First the internet reduced the marginal cost of distributing content to zero. Now AI is reducing the marginal cost of producing content to zero.
Gordon Brander • LLMs and information post-scarcity
C.S. Lewis on the value of starting where you are:
“You can't go back and change the beginning, but you can start where you are and change the ending.”
“You can't go back and change the beginning, but you can start where you are and change the ending.”
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
... See moreThe Common Denominator of Success
The key to success lies in forming the habit of doing what failures don't like to do, backed by a strong purpose and practical, emotional goals.
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