Will Bench
@bench
Will Bench
The sad truth is that most evil is done by people who never make up their minds to be good or evil.
Hannah Arendt • Hannah Arendt Quote
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5)
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How to think and Ideas
“Being a writer is the best way I know how to get paid for being insane.” This 4-minute speech by author Fredrik Backman on “creative anxiety and procrastination” made me laugh.
Some kinds of monsters
“There is a big difference between being interested in something and being committed to something.
Committed people do what interested people won’t.”
Committed people do what interested people won’t.”
Attention Required! | Cloudflare
Life has gotten very chaotic incredibly quickly. It has become increasingly difficult to parse anything from the static. People started coping with this lack of meaning through a kind of ironic detachment (which is very much still around), but it has matured into a pervasive cultural apathy, a permeating numbness. This isn’t nihilism per se. (Even... See more