How to think
by Will Bench · updated 1d ago
How to think
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
... See moreWill Bench added 1d ago
- Scrolling displaces observation, shuts out occasions for self-generated thought, silences out-of-the-blue invitations. Checking the phone reroutes the discomfort of blankness and emptiness. It stoppers authentic—often anxious—waiting. And, even more disturbing, scrolling narrows the field of my curiosity.
from The Ecology of Attention by Lia Purpura
Will Bench added 2mo ago
Will Bench added 2mo ago
Will Bench added 2mo ago
A principle isn’t a principle until it costs you something.
- Bill Bernbach
Will Bench added 2mo ago
- Looking closely is valuable at every scale. From looking closely at a sentence, a photograph, a building, a government. It scales and it cascades — one cognizant detail begets another and then another. Suddenly you’ve traveled very far from that first little: Huh.
I’d say that that huh is the foundational block of curiosity. To get good at the huh i... See morefrom Looking Closely Is Everything by Craig Mod
Will Bench added 2mo ago
A biographer of the novelist E. M. Forster wrote, “To speak to him was to be seduced by an inverse charisma, a sense of being listened to with such intensity that you had to be your most honest, sharpest, and best self.” Imagine how good it would be to be that guy.
from How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen by David Brooks
Will Bench added 2mo ago
- “Being a writer is the best way I know how to get paid for being insane.” This 4-minute speech by author Fredrik Backman on “creative anxiety and procrastination” made me laugh.
from Some kinds of monsters
Will Bench added 2mo ago
Will Bench added 3mo ago
- People who have not experienced the thing are unlikely to be generating truth. More likely, they’re resurfacing cached thoughts and narratives. Reading popular science books or news articles is not a substitute for understanding, and may make you stupider, by filling your mind with narratives and stories that don’t represent your own synthesis.
from How To Understand Things by Nabeel Qureshi
Will Bench added 3mo ago
