How to think
Harry Dry rules for copywriting:
1) A great sentence is a good sentence made shorter.
2) Writing great copy begins with having something to say in the first place.
3) Copy is like food. How it looks matters.
4) Since the look of copy matters so much, don't write copy in Google Docs. Write it in Figma (so you can write and design at the same time).
5) Ka
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One of the mistakes we make is believing that information is meant to be established and authoritative. Outside of a highly select set of "eternal truths," most ideas are meant to be fluid.
Kyle Harrison • Open-Source Knowledge
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A biographer of the novelist E. M. Forster wrote, “To speak to him was to be seduced by an inverse charisma, a sense of being listened to with such intensity that you had to be your most honest, sharpest, and best self.” Imagine how good it would be to be that guy.
David Brooks • How to Know a Person: The Art of Seeing Others Deeply and Being Deeply Seen
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The following constraints have given me more freedom with my time, money, and energy:
Budgeting every dollar. All impulse purchasing has screeched to a halt. I can’t recommend it enough.
Eating like a dog. Eat pretty much the same things everyday, cheap, quick, real, whole, and healthy but still delicious (think eggs on toast, soup...)
Dressing for my
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Charlie Munger, Warren Buffett’s late and longtime business partner, once said, “Show me the incentive and I'll show you the outcome.
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