Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.

The projects flourish when we keep learning something new and challenge ourselves

Ladies who lunch is a phrase often used to describe well-off, well-dressed women who meet for social luncheons, usually during the working week. Typically, the women involved are married and non-working. Normally the lunch is in a high-class restaurant, but could also take place in a department store during a shopping trip. Sometimes the lunch take... See more

MANIFESTE DATADADA #1

c'est ma data là

mais ceci n'est pas de votre ressort

la data c'est GAFA

la datum c'est Badaboum

ma data est une poule aux oeufs d'or

Lucky la Data qui ne peut être vendue

Pâquerettes à Gogo

quand la data se manifeste,

cela fait à Dada

à hue et à dia!

quand la data se vide de sens

elle change de direction

je répète

la data c'est GAFA

la datu... See more

By using process or second color inventively, Brodovitch was able to give the magazine an added sense of currency and luxury. He applied color to his layouts expressively, often choosing to use colors bolder than might be seen in the real world. Even after full-color reproduction became standard practice, he still used broad swaths of single colors... See more

Brodovitch would begin his layouts by designing the layouts as illustrations by hand. His assistant would receive these sketches to look over, but the photographers and freelance writers were often given little or no direction at all besides to come up with something new and unusual. When the photographs for the issue arrived, he would pick the mos... See more

the pinnacle of Brodovitch's career as a designer was the unfailing elegance of his pages. This elegance, combined with an element of innovation was the ideal mix for a fashion magazine. The quality that guaranteed his success was his devotion to the new, unending surprise and vitality

In their effort to picture modernity, Impressionists painted all the new daytime activities of Paris: from walking the freshly laid promenades to peering through the industrialised glass panes of shops. But they also began to paint the nightlife: the absinthe drinker; the lady of the night; the theatre; the bar girl; the singer. The Impressionists ... See more