Alexey Brodovitch

The divide began to collapse between the artists and literary types who handled advertisements and the businessmen and engineers who designed products and packaging. Researchers studied consumer responses and developed theories about the psychology of color. Advertising executive Earnest Elmo Calkins launched a package design studio within his firm... See more

He was a creator in the true sense, bringing new ideas and sensibility to life; it’s rare to do that over so many decades. His legacy is still undigested because he kept reinventing himself. He responded to what he saw around him and worked with the new materials and technologies introduced during his lifetime. With some historical references only ... See more

we’ll need to return to David Ogilvy to explain it. Part of his influence comes from two books, Confessions of an Advertising Man (1963) and Ogilvy on Advertising (1983), which laid out his approach to advertising, and how clear, resonant language and crisply executed graphic design could turn a mere commodity into something desirable. But the book... See more