Pierpaolo gently puts the camera away in its large case and takes out the latest issue of Toiletpaper . When shooting images for the magazine, he prefers to go digital. “We use the camera more like a video. We move around the object, we move around the set, we go in and out, we observe our setting from multiple angles. The digital camera allows for... See more

There are craftsmen with extraordinary savoir-faire. This is one of the treasures of the world, this savoir-faire, and some people are trained in it, and it’s produced in small quantities at a certain price. The price is fact—I can do nothing about it. I don’t want a world in which everything is built by robots or machines. However, In my kitchen, ... See more

“This is what I learned from Italian designers: the wish for a better world in mass production, and the wish for a world of diversity from craft, and how to find the treasure in all of this.” – Ronan Bouroullec

The first school is represented by “classic designers,” such as my friends Dieter Rams and Kenji Ekuan, the late Ettore Sottsass, Jr., Mario Bellini, and Jonathan Ives. These designers can run their own studios or be corporate stars. Ten or fifteen years ago, I would have included myself in this group. This school’s approach to design is both logic

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The initial idea for the Vegetal chair in 2004 was to create a piece of furniture that appeared as if it had grown naturally, like a plant. For inspiration, its designers, the French brothers Ronan and Erwan Bouroullec, looked to historic furniture that integrated a sense of organic growth: English garden chairs constructed in boughs of cast iron; ... See more