aron
@aronshelton
aron
@aronshelton

Animating Questions and Humans In The Loop
The questions become less like, “What will technology do in the future?" and more like, "What does human sensing do now?"
An attention ecology goes against the idea of an attention economy, in which one’s attention is directly monetized and pitted against other things that are also meant to co-opt your attention.
Within the architecture of a project, whether it’s a printed piece or a website or something else, we’re always trying to deeply consider how one’s attention
... See moreThe Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreScaling Intimacy and
A time is marked not so much by ideas that are argued about as by ideas that are taken for granted.