aron
@aronshelton
aron
@aronshelton
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreDespite the presumption that we're each in our own algorithmic bubbles, served up bespoke content — when something strikes a nerve, our networked lives ensure the signal travels instantaneously. It reaches all. Sometimes: the good. Often: the bad. And most likely of all: the ugly.