Anja Reeber

A challenger brand is a disruptor.

It’s a brand that refuses to follow,

challenging industry norms and

bigger, more established players.

Challenger brands aren’t defined

by size but by mindset. They

move differently, think boldly, and

fight harder to stand out. They

don’t just offer an alternative.

They provide a better way.

Inventive

Committed

Purposeful

Unafraid

Trustworthy