Andy Claremont

Successful artists, musicians and other creatives have a similar dilemma. Their fans want more of what they did to reach their success. They want them to play their old songs, paint the same style paintings, and make the same kind of great movies. But in order to keep improving, to maintain their reputation as someone creative, the artists need to... See more

To spot weird signals, you need to go down rabbit holes. Follow your intuition. And remember, pursuing rabbit holes is not always an act of procrastination. Sometimes, it’s simply your mind telling you to follow your curiosity.

We believe that a healthy ecosystem competes on innovative features, not critical mass. The social web should be centered around people, not platforms, and artificial walls should not deny them the relationships they've built online.

Positioning’s also about controlling the narrative. Put in the work of helping shape how people see you, consistently. When people see the same themes, values, and messaging from you repeatedly—that’s how a personal brand is built. It not only creates recognition, but authority .

A strong community turns casual users into devoted advocates. Create spaces where users can connect, share experiences, and help each other. This could be through online forums, local meetups, or virtual events.

Encourage user-generated content, celebrate community achievements, and facilitate peer-to-peer learning. The most successful communities

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If we give them the room to breathe, creative works can live multiple lives. The works will stay online for years, decades even. It will make someone else’s work better, and potentially continue to create new value. Some creations are built for the moment, while some are built for a lifetime. But the secret is motivation. If a company decides one

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