Andy Claremont

In most industries, competition is a knife fight—it’s fast and dirty. In contrast, B2B SaaS is a chess match, cerebral and drawn out. And it’s because rather than merely guessing about what their foes will do, founders can forecast with a spooky level of certainty what is going to happen.

“We’re seeking to make a change in part of the world. How do we find the right people and tell them the right (true) story that helps them get to where they’re going–and that they’ll tell to their peers?”

But if genAI is going to transform the organization, it doesn’t make sense to wait to start preparing data. We — and most of the survey respondents — agree that genAI is a transformative capability. The job to make a large organization’s important data ready for AI could easily take several years. The time to start is now.

Save everything that appeals to you. Figure out why it appeals to you. Then apply those lessons to your own work.

A strong community turns casual users into devoted advocates. Create spaces where users can connect, share experiences, and help each other. This could be through online forums, local meetups, or virtual events.

Encourage user-generated content, celebrate community achievements, and facilitate peer-to-peer learning. The most successful communities

Policies and proofs of concept can be useful, but they don’t generate economic value. For generative AI to be truly valuable to companies, they need to customize vendors’ language or image models with their own data, and do the internal work to prepare their data for that integration.