Andrew McCluskey

The curation of collaborative playlists is inherently a creative endeavor that taps into our uniquely human capacity for artistic expression.

By providing a platform for this creativity to flourish, musicto aligns with LaFrance's vision of using technology to enhance rather than replace core aspects of our humanity.

In essence, musicto's... See more

I tested a landing page that was translated with AI versus the same AI-translated landing page edited by a native German speaker. Conversion rate improvement from implementing this framework was 173%.

Curators face the same challenges artists do - getting discovered, building a reachable audience and earning a living. Independent music playlisters might have playlists with hundreds of thousands of followers, but no tools to reach those listeners, know who they are or attribute streams from their playlists.

• #fyi — had a thought, no real hill to die on.


• #suggestion — there’s a hill, I’m not going to die on it. But this is what I would do if I were you.


• #recommendation — I’m climbing the hill, I won’t die on it. But I’ve thought about this a lot, and don’t ignore the feedback.


• #plea — I don’t like dying on hills and that’s not really what we do, but this

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