Andrew McCluskey

I don’t know why we talk about walled gardens.

That seems to imply something beautiful, something worth defending.

It conjures images of beautifully maintained flowerbeds protected from the outside world. But that’s not what Facebook built, what Instagram built, what Twitter built.

They built paved, unshaded, barren hellscapes, trapped us in them,... See more

Then, one day, Facebook snapped its fingers like Thanos and much of that dependable reach evaporated into ash. No longer would every one of your Page followers see every one of your posts. Facebook did what central banks do to combat inflation and raised interest rates on borrowing attention from the News Feed.