Andrew McCluskey

“Facts don’t change minds, friendship does!” James Clear explains how convincing someone to change their mind is actually about convincing them to change their tribe. “Perhaps it is not difference , but distance that breeds tribalism and hostility.” Relevant in times of rising social polarisation.

“You’re getting worse at [your art], but you’re becoming a great marketer for a product which is less and less good”

For example, given the worsening state of human rights in the USA, it is becoming less tenable for an organisation such as AIUK to host data in this jurisdiction.

Start with why has done more harm than good. It’s given a generation of professionals the permission to indulge in navel-gazing. No one cares about your “why”—they only care about how you can help them.