Andrew McCluskey

There is so much freedom to play and experiment in these shared non-monetized spaces, but the music industry is deeply broken and it is making music matter less, not at its core, but the consequence of diminishing its monetary value while placing the burden of popularity on broke artists means the whole thing feels like a demoralizing shakedown.... See more

The 1,000 True Fans Theory works for monetization but not for social impact. Your personal bubble is merely a business model; it’s not culture until your work breaks into other bubbles.