Andrew McCluskey

I suspect the frontier of social network strategy will draw more and more upon deep study of these adjacent and much older social capital games. Fashion, video games, religion, and society itself are some of the original Status as a Service businesses.

Sharing tastes forges social bonds between people (i.e. bridges), while discrepancies in taste create barriers between people (i.e. fences).

My analysis reveals that successful beauty communities consistently maintain around 50-75 highly active members, regardless of their total size. These aren't just casual participants - they're what I'm calling “core members,” users who posted at least 3 times during my January analysis period.

Life, put simply, is all about status. I recently read W. David Marx’s book Status and Culture —thanks Bryce Ferguson for the rec—and that fact was my clear takeaway. The book subtly changed how I look at the world; when you start to pay attention, status dictates nearly everything in our lives.

In the book, Marx argues that:

1. There is no human

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Markus Dohle, CEO, Penguin Random House, says the top 4 percent of titles drive 60 percent of the profitability. That goes for the rest of them too: