I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.
Design is such a powerful word. It means everything and so means nothing. And our practice of design really was the whole thing. Ultimately, it was your experience. From the very founding ideas of what the product is and what it does and how it’s architected and how it’s built—its appearance is just one small part of the whole thing.