Andrew McCluskey

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the compe... See more

what do we call this trend? https://t.co/LkloGMCB6a

Most crypto projects try to bootstrap network effects through token incentives. But as Austin's McDonald's and Coachella examples show, real cultural network effects might be more valuable than synthetic ones. Your community doesn't need token rewards to amplify something they genuinely care about. The genius is that strong IP creates natural netwo... See more

Serious-minded persons, for example, are continually condemning the habit of going to the cinema, and telling us that it leads the young into crime.

My analysis reveals that successful beauty communities consistently maintain around 50-75 highly active members, regardless of their total size. These aren't just casual participants - they're what I'm calling “core members,” users who posted at least 3 times during my January analysis period.