Andrew McCluskey

The ingredients of ‘good’ curation

I think great curation comes down to five key elements that span the processes of searching, selection and contextualizing:

1. Preservation: Caring for, reviving or resurfacing things that might otherwise be lost or forgotten in archives or streams.


2. Connection: Inspiring moments of surprise –, “I didn’t think of

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Indeed the Oak tree King of Limbs, in Britain is over 1,000 years old. It has been growing quietly in place since before the Norman Conquest. The King doesn’t much care about one iPhone model to the next. 

Millennia long scales of engagement with the world around us are almost unimaginable when contrasted with the 2 week long Agile sprints popular... See more

Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.