Andrew McCluskey

When transactions can be brokered by AI, a company’s mission and culture—if genuine—become its final differentiators. As tasks lose their distinctiveness, only the deep resonance of an organization’s ethos can hold human attention.

...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of

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The antidote is boring: take less capital, get to profit sooner, and stay small enough to survive platform volatility. Earn resiliance through reputation.

Slow growth feels unglamorous until you wake up richer, calmer, and in control—while everyone else is still chasing the next trick.

‘The cure for anything is salt water: sweat, tears or the sea.’ by Karen Blixen, writing as Isak Dinesen.