Andrew McCluskey

The A&R person is the first person to make contact with the band, and as such is the first person to promise them the moon. Who better to promise them the moon than an idealistic young turk who expects to be calling the shots in a few years, and who has had no previous experience with a big record company. Hell, he’s as naive as the band he’s... See more

“That the only thing that really matters in life are your relationships to other people.”

the silence of my bedroom where the only way to escape the invisible yellow caution-tape around my small-town life was on spiral leaf graph-paper.

I tested a landing page that was translated with AI versus the same AI-translated landing page edited by a native German speaker. Conversion rate improvement from implementing this framework was 173%.