Andrew McCluskey

The world is becoming increasingly divided. Media is separating rather than connecting us and people’s differences are seen as something to be hated rather than celebrated.

Every major digital scenius to date formed on captured infrastructure. Twitter, Tumblr, Reddit, crypto Twitter. The pattern repeats: a scene forms, generates cultural and cognitive surplus, the platform extracts it, then enforces legibility through metrics, feeds, and incentives. Thinkability collapses into optimization. The scene disperses or... See more

When transactions can be brokered by AI, a company’s mission and culture—if genuine—become its final differentiators. As tasks lose their distinctiveness, only the deep resonance of an organization’s ethos can hold human attention.

The culture industry describes companies and creators who forge new products and art forms where commercial success hinges on the future conventionality of those ideas.