Andrew McCluskey

We have identified a convention — a pattern of behavior that a significant number of people repeatedly follow in an observable way.

David Lewis's now canonical idea is that conventions form in the process of trying to solve coordination problems.

Invention is the proposal of new coordination solutions that go on to form new conventions.

I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.