Tips and insights for brands and marketing: Avoid common mistakes; think differently; understand customer needs deeply; don't rely solely on data; strive for loyalty and customer satisfaction.
The core idea at the end of that chapter was that anything that reduces fear of “the other” also reduces the idea that some people are fundamentally different or dangerous. Wars and hatred often stem from the notion that other people are so different that conflict becomes justifiable. But exposure to other cultures—whether through travel, food, or... See more