Andrew McCluskey

A trend describes a convention in the process of taking on new adherents.

...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of

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I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.

The lack of specialized knowledge amongst the mainstream audience encourages cultural producers to create and distribute cultural works with minimum changes to pre-existing artistic conventions. The industry perceives mainstream individuals as conservative: They “like what they like” and prefer not to be confronted with radical change.

As a member of Gen X I’m looking at life and wondering how the hell it all got so fucked up. The Boomers came in – rode the backs of the war generation – took all the drugs, the housing, jobs and money and are still there today – ruling the planet, hoarding their resources, believing they deserved it and not considering the fucking winning lottery... See more