Andrew McCluskey

In my early 30s I began to consider the mythic as a novel ‘aesthetic’. Calling myself “a wizard” was infinitely preferable to calling myself a “thought leader”, a “futurist” or a “consultant”. The archetype of wizard was much more enlivening and expansive; the mythic quality to it that appealed to me. And still does.

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the... See more