Andrew McCluskey

I often quote the example of a metal band who produced this one acoustic ballad. That ballad was great and ended up in a big editorial playlist, generating a lot of saves and listenership. However, the band suffered algorithmically. Algorithms learned that their music was adequate for ballad lovers, recommending it to more of them. When that... See more

anger mobilizes - it can provoke short-term action, like attending a protest or signing a petition. But hope organizes. If we want to build lasting movements that transform attitudes, behaviors, and culture (ABC strategy!), we need to organize around a shared goal.