Andrew McCluskey

I don’t know why we talk about walled gardens.

That seems to imply something beautiful, something worth defending.

It conjures images of beautifully maintained flowerbeds protected from the outside world. But that’s not what Facebook built, what Instagram built, what Twitter built.

They built paved, unshaded, barren hellscapes, trapped us in them,... See more

...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of

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