Andrew McCluskey

I suspect the frontier of social network strategy will draw more and more upon deep study of these adjacent and much older social capital games. Fashion, video games, religion, and society itself are some of the original Status as a Service businesses.

At the core of our psychological approach to understanding radicalization is people's drive to re-establish feelings of personal significance following actual or perceived threats to their sense of meaning or belonging in society, a process known as significance quest.

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Extremist movements capitalize on this motivational state, empowering those seeking purpose or meaning by connecting them with a community that not only validates their feelings of frustration or insignificance but also offers them a ready explanation for their grievances and ways to reaffirm their social significance – one that promotes... See more

Facebook, with its explicit attachment to the real world graph and its enforcement of a single public identity, is just a poor structural fit for the more complex social capital requirements of the young.