Andrew McCluskey

Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.

Here's the bottom line: building a podcast audience is hard. I'd argue it's the hardest audience to build, but it's also the most valuable audience you can build.

and share them with our members to promote local culture across generations, ideologies and personal feeds.

The A&R person is the first person to make contact with the band, and as such is the first person to promise them the moon. Who better to promise them the moon than an idealistic young turk who expects to be calling the shots in a few years, and who has had no previous experience with a big record company. Hell, he’s as naive as the band he’s... See more

Start with why has done more harm than good. It’s given a generation of professionals the permission to indulge in navel-gazing. No one cares about your “why”—they only care about how you can help them.