Andrew McCluskey

We’re living in an interesting moment: culture has arguably changed more in the last 30 years than in any three decade span in history. Technology supercharged the pace of social change. The internet and smartphones drove change over the last quarter-century, and AI will drive change over the next quarter-century.

The Wundt curve shows that overly simple and predictable stimuli provide only neutral hedonic value. Positive hedonic value requires stimuli that are somewhat novel/complex/ambiguous. Too much novelty or complexity, however, leads to negative hedonic value. There is, then, a “sweet spot” for the right amount of stimulus novelty/complexity: slightly... See more

A study found that women whose engagement rings cost more than $20,000 were 3.5 times more likely to get divorced compared to those with less expensive rings. Similarly, couples who spent less than $1,000 on their weddings were less likely to get divorced compared to those who spent more.