Andrew McCluskey

Here's the bottom line: building a podcast audience is hard. I'd argue it's the hardest audience to build, but it's also the most valuable audience you can build.

“Facts don’t change minds, friendship does!” James Clear explains how convincing someone to change their mind is actually about convincing them to change their tribe. “Perhaps it is not difference , but distance that breeds tribalism and hostility.” Relevant in times of rising social polarisation.

“A society made up of human beings who have turned themselves into small businesses is basically the logical endpoint of free market capitalism, anyway. To achieve the current iteration of the American dream, you’ve got to shout into the digital void and tell everyone how great you are. All that matters is how many people believe you.” – Kai