Andrew McCluskey

Start with why has done more harm than good. It’s given a generation of professionals the permission to indulge in navel-gazing. No one cares about your “why”—they only care about how you can help them.

The platform succeeds because it connects people who have achieved results in specific areas with those who want to replicate those results.

As you read this essay, try not clicking any links on your first pass. Follow the links later as you revisit patterns that resonate with you.