Andrew McCluskey

In my early 30s I began to consider the mythic as a novel ‘aesthetic’. Calling myself “a wizard” was infinitely preferable to calling myself a “thought leader”, a “futurist” or a “consultant”. The archetype of wizard was much more enlivening and expansive; the mythic quality to it that appealed to me. And still does.

The most human part of humanity is not our animal instincts nor our computer-like rationality, but our mutual social creation of meanings and values around arbitrary choices.

“Smart” suggestions don’t hit like a friend’s rec or the music blogs of years past.

A monoculture is when humans from diverse backgrounds all take on the same conventions.