Andrew McCluskey

I really believe that a good story is more than making reality prettier. It’s about making complexity inhabitable. And that needs your personality as

The universe is very strong at listening to what you don’t want. So be careful about that.

The underlying problem is that AI brand tools are optimised for probability and ‘correctness’, not originality. They produce outputs that look right,

There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction