Andrew McCluskey

Sharing tastes forges social bonds between people (i.e. bridges), while discrepancies in taste create barriers between people (i.e. fences).

Indeed the Oak tree King of Limbs, in Britain is over 1,000 years old. It has been growing quietly in place since before the Norman Conquest. The King doesn’t much care about one iPhone model to the next. 

Millennia long scales of engagement with the world around us are almost unimaginable when contrasted with the 2 week long Agile sprints popular i... See more

The Wundt curve shows that overly simple and predictable stimuli provide only neutral hedonic value. Positive hedonic value requires stimuli that are somewhat novel/complex/ambiguous. Too much novelty or complexity, however, leads to negative hedonic value. There is, then, a “sweet spot” for the right amount of stimulus novelty/complexity: slightly... See more