Andrew McCluskey

Decentralization is the kind of thing that only matters when troubles arise. It's like an insurance: most of the time you don't need it, but for the few times you do need it, you REALLY need it. Since we can't have "intermittent decentralization", turn it on & off with a switch, this means we need it permanently

men who live in an academic milieu tend to be unaware of the pre-occupations of ordinary men and women; moreover, their ways of expressing themselves are usually such as to rob their opinions of the influence that they ought to have upon the general public.

‘The cure for anything is salt water: sweat, tears or the sea.’ by Karen Blixen, writing as Isak Dinesen.

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why... See more

But in general, we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out.