Andrei Stoica
@andreistoica
Andrei Stoica
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
vintage nike site 2006
the way they expand out of lines is cool - funny copy
Introspection, desire, passion, these need to be coupled with effort. Even if it is just a tiny bit of effort every day. Passions and desires are only real if they lead to action.
creatures of temperament
artwork for On’s Clubhouse Nights
thank you to the team at On for inviting me to contribute to the project: Carolina Sanches, Michel Giesbrecht, Brendan Carroll, jonatan aka, Kelli Senske ++
photographs of the space by the On team ++ Matt Borkowski, Madison McGaw, Sansho Scott
instagram.com