Andrei Stoica

Listen deeply to what people have to say about your brand and your product. The answer key is already in front of us. This is not new, but it is becoming more and more important, and rarely is it being implemented at the right moments, (again, during R&D vs. post-campaign analysis.)

How do we do this? I’ve dubbed it “Layering & Triangulating.”... See more

Rather than competing on features, or cost, or attempting to create more best-of-breed products, or pay ever fatter sales commissions which ate away margins, Ellison chose to tell his customers that they were doing it wrong .5 Software shouldn’t be built to fit business processes, he said, business processes must adapt to software. Vertically... See more

Part of this is a problem of legibility. For some building features, like granite countertops, stainless steel appliances, or washer/dryer hookups, developers can quantify how much they’ll contribute to additional rents, and how much it's worth spending on them. But for exterior ornamentation, or simply an attractive exterior design, it’s much more... See more

What’s going on here is, fairly obviously, some combination of simple old-guy aesthetic NIMBYism (“those massive solar fields”) and right-wing culture wars. The latter has been caused by decades of Americans seeing energy technology as being fundamentally about climate , rather than about energy itself . In a post back in December, I wrote the... See more

Loewenberg notes that this design was incredibly simple and inexpensive to create:

‘‘it is the simplest box we have ever built, and in fact, the hardest part of the job was convincing the contractors that other than the cost of the materials to extend the balcony slabs this would be no different from building the basic box.’’ Ultimately, Loewenberg

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