Andrei Stoica

Listen deeply to what people have to say about your brand and your product. The answer key is already in front of us. This is not new, but it is becoming more and more important, and rarely is it being implemented at the right moments, (again, during R&D vs. post-campaign analysis.)

How do we do this? I’ve dubbed it “Layering & Triangulating.”... See more

In Part III, they continue to work through the ideas of philosophers Martin Heidegger and René Girard, exploring the metaphysics of both technology and desire. “For both thinkers, salvation doesn’t come from technology itself but from a transcendent outside,” they posit. They then cite Nick Land, the father of accelerationism, whose ideas have... See more

“The fast shall inherit the earth.” This was previously printed in the Facebook internal book they’d give new employees. Now we can read it as “the fast will catch Elon’s attention, which will influence an army of fans to mimetically adopt the message.” Unfortunately that’s not as catchy.

No amount of trend research will help if findings are not integrated much earlier in the strategy process.

What so many organizations get wrong about marketing today is that they treat foresight, cultural intelligence and social listening as downstream efforts.

Too often, every single day, we attempt to map already finalized products to a mismatched... See more

Over the years, I have written a lot about commercial (and domestic) spaces becoming more “logistical.” The degraded customer experience may be worthwhile from a cost-benefit perspective—and we can at least hope to recoup our losses in other domains, such as convenience—but the plight of physical space is real. The less pleasant it is to spend time... See more